It was Nisha who outed Luzern as an American company posing as a Swiss laboratory.  That didn’t stop her recommending the brand’s Pure Cleansing Crème, but I am afraid that I didn’t end up loving my sample of Serum Absolut WE3 Triple Action Wrinkle Eraser ($125). I didn’t dislike it and there is much about the formula to like. However, I found that over four weeks of using it, it simply didn’t do very much for me.

Luzern Serum Absolut WE3 Triple Action Wrinkle Eraser boasts Swiss mountain water. There may be a little too much of it, as my first impression of this serum – which is absolutely clear is that – is that it is on the watery side. I also question how something packed with botanicals, marine extracts, peptides and a base of aloe juice could be completely without color. But that, I imagine, is the alchemy of cosmetic formulation.

Although I am not a big fan of the expression line targeting peptide acetyl hexapeptide-8, I was pleased to see hexapeptide-10. This is a chain of six amino acids that stimulate cell activity by interacting with specific molecules. The result is that collagen is rebuilt and fine lines are supposed to be reduced and pore size reduced. There isn’t much independent research to back this up, but hexapeptide-10 does seem promising.

Intriguingly, there are some botanicals in Serum Absolut that I am not familiar with.  Peucedanum ostruthium, an alpine plant known as masterwort, is said to be a wound healer. There isn’t much research on another that was new to me, Artemisia Umbelliformis (Alps wormword), but it may have antioxidant properties due to the presence of tannins and flavonoids.

There’s niacinamide and hyaluronic acid, as well as collagen boosting algae in the form of enteromorpha Compressa. Celiac sensitive people should take note of the wheat protein (an article on Celiac and cosmetics is coming soon).

I wanted to like Serum Absolut and, bottom line, I did. Just not enough to spend $125 on it and in the same price range I have been much more impressed by my recent trial of the excellent AQ serum.

Ingredients: Certified Organic Aloe Barbadensis Leaf Juice, Purified Water, Vegetable Glycerin, Algae Extract, Organic Hydrolyzed Wheat Protein, Acetyl Hexapeptide-8, Niacinamide (Vitamin B3), Hydrolyzed Hibiscus Extract, Hexapeptide-10, Certified Organic Plantago Lanceolata Leaf Extract, Certified Organic Artemisia Umbelliformis Extract, Enteromorpha Compressa Extract, Caesalpinia Spinosa Gum, Hyaluronic Acid, Organic Peucedanum Ostruthium Extract, Hydrolyzed Rice Protein, Certified Organic Salix Alba Bark Extract, Swiss Mountain Water, Certified Organic Saccharomyces Ferment Lysate Filtrate, Organic Buddleja Davidii Extract, Organic Thymus Vulagaris Extract, Glucose, Glucose Oxidase, Lactoperoxidase.