Posted by Jimmy

I recently saw the movie Sunshine Cleaning with Amy Adams and Emily Blunt. There's a scene where the father (Alan Arkin) buys her a van with a new logo he'd created. Although she started the business merely months ago, it says "Since 1963." "Since 1963?" says Amy Adams, to which Arkin replies: "It gives a sense of stability. People like that." (Don't worry, this is not a spoiler, this scene is also in the trailer).

It's a funny moment where Amy Adams isn't totally convinced and, I have to admit, I have the same feeling. So when a brand markets itself as being around longer than you were alive, it doesn't really phase me. Sure, they're making a point that if they weren't "all that" they would have closed down decades ago. But they have some pretty tough competition in today's market with more recent brands that are just as competent.

I recently came across the Real Shaving Company, around since 1953. Being a British brand, it does all right across the pond but has absolutely no presence here in the states. I was a little worried when I asked for a sample and received Daily Anti-Wrinkle Cream: the packaging is almost too simple and not very appealing. It also doesn't stand out on the shelf (it's the type of packaging that your eyes just seem to pass while you're browsing the shelf) so I hope there's some work done with that.

Also, the directions on the back? "Squirt a small amount (the size of a 1 penny piece) onto your hands." This is somewhat odd as we know how much moisturizer we need to apply (or am I wrong?). I'm starting to understand what demographic they're targeting.

I have to admit, they were striving here. There's rosemary extract, echinacea and wheat proteins, all of which are fantastic ingredients but questionable when it comes to contributing to aging concerns (considering this is an "anti-wrinkle cream" it should be right on the money). Rosemary does stimulate circulation and acts as an astringent (which helps tightens pores) and it might be the closest ingredient in this product that may lend a helping hand. Echinacea (known to boost the immune system) has antibacterial properties and treats skin problems but really has nothing to do with aging.  Wheat protein (which I think is best with hair) also helps tighten. So while the treatment is mild, it's probably best for those who don't have incredibly anal expectations.

When I applied it, I couldn't smell any of the natural ingredients but only this very off-putting, chemical-ish fragrance. So sad, as I was rooting for this little guy! There's some ingredients I could do without, as well. Including the parabens. Boo. Even though Real Shaving has been around since 1953, I'm not really sold.

Ingredients in The Real Shaving Company Daily Anti-Wrinkle Cream :

Water, isopropyl myristate, stearic acid, sweet almond oil, cyclomethicone, glycerin, cetearyl alcohol, glyceryl stearate, peg-100, echinacea angustifolia extract, rosemary extract, lactic acid, palmitoyl hydrolyzed wheat protein, parfum (fragrance), triethanolamine, imidazolidinyl urea, allantoin, methylparaben, propylparaben, disodium EDTA, limonene, linalool, butylphenyl methylpropional.