If there’s one thing Malie knows how to do is deliver an organic product that both smells good and works. Based in Hawaii, this brand brings the essence of the islands into your bathroom, and a bad day is when you run out of their body lotion. Recently the brand broke through from luxury body and bath products to skincare products with their new anti-aging collection that features the Hawaiian coffee fruit extract, most specifically in the Anti-Aging Firming Elasticity Cream ($54).
You probably haven’t heard of Hawaiian coffee fruit yet but I can see how this is going to set off a series of copycats. The Hawaiian coffee fruit is known to have more antioxidant power than any other fruit source (can I please get a shipment for my daily lunches, please?). When it comes to skincare, the Hawaiian coffee fruit extract does wonders for anti aging. The coffee fruit itself creates and stores antioxidants and nutrients to protect its seeds from the sun and other environmental damages so, as a result, these antioxidants create what I like to call a “super antioxidant system” that work synergistically to repair cell damage and neutralize the free radicals that cause aging. These natural antioxidants include: chlorogenic acid and caffeic acid (anti-inflammatory properties); ferulic acid (reacts against free radicals and repairs cell damage); quinic acid (anti-viral and anti-bacterial properties) and trigoneline (anti-bacterial properties that reduces blemishes).
What’s great is that the fruit is made naturally (tropical sun, mountain rain, volcanic soil) and handpicked at its ripest, and the the most valuable part of the plant is extracted into the Anti-Aging Firming Elasticity Cream.
What’s even more exciting is that the Malie Organics Anti-Aging Firming Elasticity Cream is all organic with some beautiful ingredients that makes this a powerhouse product. There’s everything from aloe vera, vitamin A and E, jojoba seed oil and other movers and shakers in the anti-aging industry. Free radicals are prevented from further and future cell damage, cells are repaired and firmness is increased while lines and wrinkles are reduced.
The cream goes on rather smooth and has an incredibly mild scent of coffee and fruit (are you surprised?). I’m looking forward to what else Malie has up their sleeve. Changes for 2010!
Organic Aloe Barbadensis (Aloe Vera) Leaf Extract*, Caprylic/Capric Triglyceride (Coconut), Glyceryl Stearate (Coconut), Cetyl Alcohol (Coconut), Glycerin (Vegetable), Cetearyl Glucoside (Sugar), Cetearyl Alcohol (Palm), Lecithin (Soy), Robusta Seed (Hawaiian Coffee Fruit) Extract, Organic Carthamus Tinctorius (Safflower) Seed Oil (Plant)*, Stearic Acid (Mixed Plants), Water (Aqua), Organic Simmondsia Chinensis (Jojoba) Seed Oil (Plant)*, Organic Butyrospermum Parkii (Shea Butter) (Plant)*, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Lavandula Angustifolia (Lavender) Oil (Plant), Bisabolol, Xanthan Gum (Tree Bark), Maltodextrin (Corn), Sodium Hyaluronate (Vegetable), Beta Glucan (Oat), Panthenol (Vitamin B5), Hydrolyzed Vegetable Protein, Allantoin (Plant), Silica, Phenoxyethanol, Chlorphenesin. (*Organic)