Reviewed by Lynne

Cindy Crawford's Meaningful Beauty Firming Serum ($56 and due to launch Dec 2010 -Feb 2011)

I’m 47 with skin that tends toward dryness and some redness, but is easily irritated. While I don’t have deep, obvious wrinkles or crow’s feet, there are very fine lines/crosshatching under my eyes. My skin is losing its overall tightness/tone and glow, and my pores are more visible than they used to be. I’ve used the serum for five weeks, applying it between cleansing and moisturizing both in the morning and evening. I would have liked more specific instructions on the bottle. It didn’t say how much to apply – I used an amount about equal to a large pea for my face and just a touch more for under my jaw line. It said to use on the face and “eye area” but I didn’t know if that meant just around the eye (crow’s feet area), or if it’s meant to be used on the lids as well. I used it on my upper and lower lids.

Pros: Gel-like texture of the serum was light and easy to apply evenly. No discernable scent. Experienced no skin irritation – even on my eyelids.

Cons: Skin felt significantly drier after a week or so of use, with a couple mild flaky areas. (easily taken care of with a washcloth and an extra dab of moisturizer) To be fair though, I live in Michigan and our weather in October and early November shifted to cooler, drier air. This could have been the culprit rather than the serum. While there were no huge problems – the biggest “con” is that there was no visible positive change or improvement in my skin.

Overall – I think I’ll keep looking.


Water (Aqua), Hydrolyzed Collagen, Cucumis Melo (Melon) Fruit Extract, Sodium Hyaluronate, Hydrogenated Vegetable Oil, Caprylyl Glycol, Sorbic Acid, Disodium EDTA, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Benzyl Salicylate, Citronettol, Limonene, Geraniol, Hexyl Cinnamal, Butylphenyl, Methylpropional, Linalool