Professional athletes endure more exposure to the elements than we mere mortals. This outdoor exertion takes a physical toll not only on their bodies, but on their skin as well. For decades, world-class athletes across all sports have suffered second-rate skincare products that didn't address their unique needs. From sunscreens that stung their eyes to moisturizers that left a slimy mess, it was clear that something needed to be done to alleviate every athlete's suffering under inadequate skin care.

Enter MISSION Skincare, a new line of high-performance equipment for your skin. Inspired and engineered by athletes, MISSION Skincare is designed to keep up with the demands sports players place on their skin, enabling them to focus on the game and maximize their performance. An eight-month-old personal care brand, MISSION Skincare strives to bring these innovative solutions to anyone with an active lifestyle.

MISSION Skincare's six-product range of practical options for face and body include an anti-friction cream, an SPF 30 sunstick, a lip protector, and a foot synergy gel. Free of irritants and parabens, each of the products is formulated with the particular nuisances of sports in mind. For example, the Daily Offense SPF 30 stick, which contains no skin-drying alcohols or eye-stinging additives, delivers long-lasting water-resistant protection. And the non-sticky anti-friction cream moisturizes while at the same time healing, cooling, and protecting skin from blisters.

MISSION Skincare has partnered with an assorted array of mainstream athletes (as seen in the video above), who have not only tested and endorsed the products, but have even taken equity stakes in the company. Serena Williams was recently signed as the latest spokesperson for the line, joining the likes of basketball stars Steve Nash and Carmelo Anthony, soccer star Mia Hamm, skateboarder Ryan Sheckler, and swimmer Amanda Beard. Each athlete is brought in as an equity partner and receives a royalty on the product he or she helps create.

Besides working closely with athletes throughout product development, MISSION Skincare supports their individual charities. The company seeks to raise awareness for and contribute to charitable causes as varied as Oceana, Train 4 Autism, stopglobalwarming.com, H2O Africa, and the Mia Hamm Foundation. By making an impact both on and off the field, MISSION Skincare goes beyond saving skin.

In addition to a Pomegranate Lip Balmer, which is the item being fronted by the Williams sister, MISSION Skincare will be further expanding its line this spring, starting with sun sprays and a sun cream. A moisturizer, body wash, muscle rub, and face cleanser are slated for a release in the summer/fall. For more information, visit www.missionskincare.com.