New in 2008: SMS Energy for male skin care
Made in France by a company called Silab, SMS Energy is based on peptides extracted from chickpea seeds. Supposedly this ingredient will stimulate ATP - an enzyme that Wikipedia describes as the energy system in cells.
An in vitro test of a 1% solution on cells donated by male donors whose ATP levels were depleted showed an improvement of over 70%. In a second trial, a 4% solution on the skin of 20 male volunteers resulted in improved skin radiance amongst 75%.