Cargo's new lip gloss seems to be trying to stow away as many cosmetic buzz words as it can. High definition makeup is all the rage these days and what self-respecting lip color would be without a peptide or two. Blu Ray High Definition Lip Gloss With Timestrip Technology ($24) promises us picture-perfect shine and a high power gloss that plumps and fill lines. However, "timestrip technology"can be claimed as Cargo's own.

I am always suspicious when cosmetic companies use the word technology. It is usually meaningless twaddle. In Cargo's case, it is a little different. Timestrip refers to something that is perfectly tangible. However, it is also completely unnecessary. Timestrip is something you insert into the cap of your Cargo Blu Ray gloss. As the months go by, the Timestrip window gradually turns red and, when the entire window is red, it is time to replace your gloss. Trust me, there are enough preservatives (nasty ones at that: BHT and phenoxyethanol) in this thing to render Timestrip redundant. This is (like the fading blue line on Gillette razor blades or the seemingly programmed obsolescence of pantyhose) a manufacturer's ruse to get us to keep buying their product.

I am thrilled that makeup makers are starting to put some thought into the ingredients that go into our warpaint. However, the cosmeceutical aspect of Cargo Blu Ray is a bit tokenisitic, with a peptide (palmitoyl oligopeptide, or Matrixyl) and sodium hyaluronate coming at the end of your standard glossary of lip shiners. The token botanical, orchid extract, looks  pathetically lonely here.

Which reminds me. Cargo's Botanical Lipstick ($20) is an altogether better product. A veritable fruit salad, it is jammed with plant extracts, many of which are worth seeking out in their own right. Evening primrose is rich in (omega-6) fatty acids, including linoleic acid (LA) gamma linoleic acid (GLA), cacao (cocoa) seed has been shown by researchers to improve circulation and diminish wrinkles, while apricot kernel contains the essential fatty acids oleic and linoleic acid and is high in vitamins A and E. The packaging is beyond green, a portion of profits go to charity and there is absolutely nothing not to like.

Ingredients in Cargo Blu Ray Lip Gloss

Hydrogenated Polyisobutene, Polybutene, Ethylhexyl Palmitate, Canola Oil, Silica, Tribehenin, Zea Mays Starch (Zea Mays) Corn Starch, Ethylene/ Propylene/Styrene Copolymer, Mica, Caprylic/Capric Triglyceride, Glyceryl Caprylate, Butylene /Ethylene/Styrene Copolymer, Aroma (Flavor), Caprylyl Glycol, 1, 2 Hexanediol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Tocopheryl Acetate, Cymbidium Grandiflorum (Orchid) Flower Extract, Butylene Glycol, Sorbitan Isostearate, Hexylene Glycol, Phenoxyethanol, BHT, Sodium Hyaluronate, Tin Oxide, Palmitoyl Oligopeptide (+/- CI 77163 (Bismuth Oxychloride), CI 77891 (Titanium Dioxide), CI 73360 (Red 30) Lake, CI 77742 Manganese Violet), CI 15850 (Red 7 Lake), CI 77742 (Manganese Violet), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77492 (Iron Oxides).

Ingredients in Cargo Botanical Lipstick

Ricinus Communis (Castor) Oil*, Helianthuus Annus (Sunflower) Seed Oil*, Prunus Armeniaca (Apricot) Kernel Oil*, Copernica Cerifera (Carnauba) Wax*, Mica, Oleic/Linoleic/Linolenic Polyglycerides, Prunus Armenica (Apricot) Kernel Oil Unsaponifiables, Helianthus Annus (Sunflower) Seed Wax, Euphorbia Cerifera (Candelilla) Wax, Beta Vulgaris, Hydrogenated Stearyl Olive Esters, Tocopherol, Theobroma Cacao (Cocoa) Seed Butter*, Oenothera Biennis (Evening Primrose) Oil*, Camelina Sativa Seed Oil*, May Contain: Ci 77891, Ci 77491, Ci 77492, Ci 77499 Ricinus Communis (Castor) Oil*, Helianthuus Annus (Sunflower) Seed Oil*, Prunus Armeniaca (Apricot) Kernel Oil*, Copernica Cerifera (Carnauba) Wax*, Mica, Oleic/Linoleic/Linolenic Polyglycerides, Prunus Armenica (Apricot) Kernel Oil Unsaponifiables, Helianthus Annus (Sunflower) Seed Wax, Euphorbia Cerifera (Candelilla) Wax, Hydrogenated Stearyl Olive Esters, Tocopherol, Theobroma Cacao (Cocoa) Seed Butter*, Oenothera Biennis (Evening Primerose) Oil*, Camelina Sativa Seed Oil*, Beta Vulgaris May Contain: Ci 77891 Ricinus Communis (Castor) Oil*, Helianthuus Annus (Sunflower) Seed Oil*, Prunus Armeniaca (Apricot) Kernel Oil*, Copernica Cerifera (Carnauba) Wax*, Oleic/Linoleic/Linolenic Polyglycerides, Prunus Armenica (Apricot) Kernel Oil Unsaponifiables, Helianthus Annus (Sunflower) Seed Wax, Euphorbia Cerifera (Candelilla) Wax, Hydrogenated Stearyl Olive Esters, Tocopherol, Theobroma Cacao (Cocoa) Seed Butter*, Oenothera Biennis