New one-handed mascara - but why
Typically, mascara applicators come in two parts, one with the brush and one with mascara. The user is required to dip - often pump - the brush end into the mascara end. This is where two hands come in. Duh. Belvada Mascara is all in one with a pen-like applicator. The cap can be put onto the end of the wand and the brush appears when you move a slider, bringing the mascara along with it. Air can't get into the container so the mascara stays clump free.
With all those oscillating and vibrating mascaras out there, at last someone has come up with something that makes sense. At least, ahem, when you put your mind to it.
Organic mascara from Physicians Formula
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