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New one-handed mascara - but why

October 9, 2009 Reviewed by Marta 3 Comments
When I first heard about a new, revolutionary one-handed mascara, I didn't understand the concept at all. Who uses two hands to apply mascara? Now, perhaps that says more about me than Belvada, the Canadian company that makes Mascara Noir ($24). So I resolved to find out more about the world's first one-handed mascara. It turns out to be pretty nifty.

Typically, mascara applicators come in two parts, one with the brush and one with mascara. The user is required to dip - often pump - the brush end into the mascara end. This is where two hands come in. Duh. Belvada Mascara is all in one with a pen-like applicator. The cap can be put onto the end of the wand and the brush appears when you move a slider, bringing the mascara along with it. Air can't get into the container so the mascara stays clump free.

With all those oscillating and vibrating mascaras out there, at last someone has come up with something that makes sense. At least, ahem, when you put your mind to it.

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  • July 18, 2011

    by Jennifer

    How does this mascara rate with regards to ingredients?

  • November 27, 2009

    by mario

    Val because this applicator has a double wiping system it allow almost no hair inside and because you do not have to do the pumping action the texture of the mascara will stay the same!
    the formula really define and curl the lashes! Belvada will launch end of January two other formula 1) the Mascara Cashmere (volimizing formula)and 2) Mascara "O" a warterproof formula!

  • November 11, 2009

    by Val♥TruthInAging

    So I'm curious...if it stays virtually airtight, does this alter the 3 month throw-away rule? Back to vanity, how's the formula? Does it define, curl and lengthen like they promise?

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