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NIVEA

Reviewed by Sarah December 7, 2009 0 Comments
Fun Facts:

Nivea was founded in 1911 when German company Beiersdorf developed an oil-in-water emulsifier with Eucerit, a chemical found in sheep wool.

The brand's name comes from the Latin niveus/nivea/niveum, meaning "snow-white."

Nivea has used their signature blue and white tin since 1925.

Twilight star Robert Pattinson is rumored to have signed on to be the face of Nivea in 2009.

Company News/Recent Launches

In 2009, Nivea launched the "My Silhouette! My Skinny Jeans!" and "Good-bye Cellulite, Hello Bikini!" Challenges, two 4-week programs using Nivea's c cream and dietary supplements, in conjunction with an eating and exercise plan.

Nivea recently brought their popular Labello line of lip balms to the U.S., where they are sold under the Nivea name.

Nivea's Touch of Happiness Body Wash won Fitness Magazine's 2009 Beauty Award for Best Cleanser.

Key Ingredients:

Nivea's Good-bye Cellulite Gel-Cream contains L-Carnitine, an ingredient found naturally in the skin, which supports the conversion of fat into energy.

Nivea Soft products are formulated with Jojoba Oil, a liquid wax emollient.

Nivea's Kiss of Moisture Lip Care contains shea butter and SPF 4.

TIA's Take:

Nivea's products are contain a laundry list of natural ingredients, including shea butter, jojoba oil, and almond oil. Other product ingredients are easily accessible through the company's website as well. Many of the company's products, including their Touch of Bliss body wash, have won awards, but others, including their Good-bye Cellulite combination treatment, fail to make the grade. However, their products are generally mild, and some, including their Visage Q10 Advanced Wrinkle Reducer Eye Cream, have been highly praised on this site.

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