Regular TIA readers know about Marta’s love for Nutra-Lift products. Their lotions, shampoos, conditioners, face washes and serums are sold in the TIA store and are beloved by our readers for their natural, earth-friendly ingredients and effectiveness. I bought a friend their White Chocolate Body Butter and happily held onto the sample of their Non-Soap Cleanser that came with it for myself. My only complaint is that their packaging seems hopelessly outdated (very early 90’s), but that’s no reflection on what is inside of the bottles.

When I saw that Nutra-Lift makes makeup products I was eager to try one, so they sent a few free samples for us to choose from. I selected the “Natural Nude” tone, which is a light color with a distinctly pinkish tone. I’m afraid it’s a touch too light for my just-getting-a-suntan skin, so it’ll probably be a winter choice for me.

It’s got a thin consistency, even after shaking the bottle, and it blends onto the skin easily. I apply with fingertips as opposed to a sponge (dirty makeup sponges gross me out) after my moisturizer has had a few minutes to sink in the morning and had no problems with absorption. I only wear a little bit of foundation to cut shine and lightly cover up freckles and undereye circles so can’t speak to how well this covers up bigger flaws like pimples or scars but it feels fairly thin and I’m not sure it’s up to the challenge. It didn’t feel heavy or oily like the Almay Pure Blends I’ve been using all winter. More about that later.

I love the ingredients. It is 89% organic, paraben free and has SPF 18 (from zinc oxide and titanium dioxide) built right in. Aloe has amino acids and is soothing meadowfoam encourages skin moisture and hyaluronic acid is another super-moisturizer. Neem is another TIA favorite as it is an antioxidant and anti-inflammatory that combats free radicals. I reviewed a sunscreen with Neem oil for TIA last summer.

If I adopt this, it means I’ll be ditching the Almay Pure Blends makeup that I have been using all winter. I’ve not been overly pleased with it. It was inexpensive and the ingredients are overally good for a drugstore brand but I find that it separates too easily in the bottle in spite of shaking and is a touch too oily for my liking. It was fine for dry winter climates but moist NYC summers do not make me inclined to use anything that’ll ultimately add shine to my face.

At $24 for .3 oz, Nutra-Lift’s foundation costs more than I’ve ever spent on makeup before but since I’m trying to rid improve my cosmetics collection piece by piece, I think it’ll last a long time and be worth the change.

Ingredients:

Aloe barbadensis (certified organic aloe) juice, simmondsia chinensis (certified organic jojoba), iron oxide, mica, titanium dioxide, natural emulsifying wax, natural mixed tocopherols (vitamin E), hyaluronic acid, vitamin C ester, alpha lipoic acid, zinc oxide, phenoxyethanol (organic derived compound), dimethylaminoethanol (DMAE), stearic acid, CoQ10, limnanthes alba (meadowfoam), daucus carota sativa (carrot extract), methylsulfonylmethane (MSM), konjac glucomannan (mannan), rosmarinus officinalis (rosemary extract), azadirachta indica (neem extract), tetrasodium edta, citric acid.

Active SPF Ingredients: Titanium dioxide 9%, zinc oxide 1%.