I received a full size bottle of Nutra-lift’s Goat Milk shampoo ($19) in the mail a few weeks ago. I love reaping the rewards of being a TIA devotee! Let me just start off by saying I love this shampoo! I may even like it more than the ever–popular, long-reigning favorite Nutra-lift Ultra Nutrient Shampoo. For my dry curly hair, this shampoo is becoming my new favorite.

We all know the stories of the radiant Cleopatra and her milk and honey baths. What you may not know is that according to legend her milk baths were made of goat’s milk. Apparently goat milk has the same PH as skin, and the nourishing milk proteins do a remarkable job of soothing and moisturizing. This must be why it’s so fantastic on my dry hair.

And this shampoo doesn’t simply give a nod to Cleopatra’s time-honored beauty secret; it puts non-pasteurized organic goat milk as the second ingredient, just after water. The milk makes the shampoo super rich and creamy, and almost more like a shampoo/conditioner in one. In fact, I often don’t even use conditioner when I’m using it. It made my curls soft and bouncy after just the first use. I swear!

There are no detergents in Simply Superb, so I’ve been using it daily.  Although, I do think switching up shampoos is helpful for my hair. So I tend to rotate between this, the ultraNutrient, and Nuture My Body’s Shampoo. In addition to the goat’s milk, you’ll also find silk amino acids in there, which are great for helping hair feel silky and shiny. And the all-natural and organic blend of herbs - including rosemary, pine cone, and horsetail - is great for keeping your scalp healthy. I think the verdict on this one is pretty obvious - if you’ve got dry hair, this shampoo is a must!


Deionized Water (agua), certified organic Non-Pasteurized Goat Milk, Lauramide MIPA, Glycol Stearate, Cocamide MEA, Vegetable Glycerin, Phenyl Trimethicone, Aloe Barbadensis gel, Tetrasodium EDTA, Silk Amino Acids, a natural and organic blend of: Rosemary (Rosmarinus officinalis) Extract, Lemon (Citrus medica limonum) Extract, Pine (Pinus sylvestris) Cone extract, Hops (Humulus lupulus) Extract, Horsetail (Equisetum arvense) Extract; Tocopheryl Acetate, Citric Acid, Hydroxypropyl Guar Hydroxy-Propyltrimonium Chloride, Panthenol, Sodium Chloride, Quaternium-15, Chamomile extract, Green Tea, Pomegranate