I’ve just stumbled across something that definitely looks like a contender for our next Five Best Mascaras. Organic Mascara ($24) from NVEY ECO has the kind of ingredients you might expect to find in a bottle of really good hair conditioner and looks as if it will give your eyelashes something to flutter about.

Although I haven’t tried the mascara, I already like NVEY ECO’s Lip Care Trio Kit and am pleased to be reminded of this brand. NVEY ECO hails from Australia and came stateside about four years ago with its makeup line that has passed the Aussie government’s stringent (well compared to ours, anyway) organic certification.

The mostly natural ingredients include beeswax and coconut emulsifiers with nary an acrylic polymer in sight. There are some really nice botanical touches, especially horsetail, which is full of antioxidant quercetin. Horsetail is also a natural source of silica, which is particularly useful in a mascara that wants to be free of chemical silicones. It is often used in conjunction with other silica givers, coltsfoot and nettle, in hair care products  - and so it is here – because they help hair from breakage. This is one mascara that can be relied on not to make the eyelashes brittle.

Meanwhile thyme and cinnamon are used in home remedies to promote hair growth, although I haven’t found any research that backs this up. Still, they can’t be doing any harm and the only thing not to like here is phenoxyenthanol.

I’d love to hear from anyone who has tried this NVEY ECO Organic Mascara.


Purified Water, Alcohol Denat (Denatured Organic Ethanol), Stearic Acid, Cera Alba (Natural Beeswax), Cetearyl Alcohol (Coconut Derived Emulsifier), Kaolin, Sorbitan Olivate, Panthenol (Vitamin B5), Urtica Dioica Extract (Nettle), Equisetum Arvense Extract (Horsetail Extract), Tussilage Fafara Extract (Coltsfoot Extract), Phenoxyenthanol, Origanum Vulgare Extract, Thymus Vulgaris Extract (Thyme), Cinnamomum Zelyanicum Extract (Cinnamon Bark), Rosmarinus Officinalis Extract (Rosemary), Lavandula Angustifolia Extract (Lavender Flower). May Contain: +/- Ci77007, Ci774499, Ci77491, Ci77891.

NVEY ECO Make-up is OFC Certified Organic [Organic Food Chain Certificate Number #0464] and Australian Government Certified.