Ookisa says it’s an “Eastern inspired” brand that uses ancient volumizing methods from Tokyo, Hong Kong, and Seoul.

The Good:

Using what they say are key Asian botanicals, they claim their ingredients will boost shine and volume. The propriety complex of amino acids and antioxidants is called “Folliactiv” which is supposed to revive follicles and focus on the treating the scalp. They also boast being paraben- and sulfate-free.

The Bad:

The company has been in hot water recently over their offer. Ookisa gives individuals a free trial but at the end of that trial, begins billing consumers. Many buyers fail to read the fine print and “purchase” the product only to become frustrated when they’re billed. If the company was more upfront, there would be less confusion. Then again, if consumers read what they were getting into before giving their credit card numbers, all this could have been avoided.

TIA’s Take:

Ookisa’s products has many plausible ingredients. Serenoa serrulata or saw palmetto, for example is a herbal remedy for androgenic alopecia, or male- and female-pattern baldness. It’s believed that to block an enzyme (5-alpha-reductase) from allowing the hormone testosterone from being converted to another hormone, known as dihydrotestosterone (or DHT). DHT is considered a key contributing factor to the onset and progression of androgenic alopecia. Other ingredients such as apple, peony and water lily are all relatively common in shampoos. And hair care products with antioxidants like these are not hard to find. In our tests, they did leave hair soft and voluminous, but the only headache we find is their monthly delivery system.

Ookisa’s “free trial” has proved to be extremely controversial. One of the posts that has attracted the most comments on TIA, asked whether it is a scam. The “free trial” isn’t free at all and requires your credit card details. Ookisa will then charge $89.95 for regular replenishes if its shampoo, conditioner and serum. TIA’s readers are divided between those who feel they were scammed and those that like the product enough to forgive Ookisa for making the small print, very small indeed.

More on Ookisa:

OOKISA Hair Thickening System – is it a scam?

OOKISA is incompetent rather than a scam – maybe

OOKISA hair thickening kit passes first test

OOKISA’s serum for thicker hair

OOKISA offers its hair thickening kit with an apology