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OOKISA hair thickening kit passes first test

Is a Solution for:
Oily Hair, Thinning Hair & Shedding, Dry or Brittle Hair
August 21, 2009 Reviewed by Marta 8 Comments
The latest chapter in the OOKISA saga is that a box containing shampoo, conditioner and serum designed to thicken hair arrived yesterday. I paid $19.95 in response to an introductory offer, a promise that I wouldn't be obliged to reorder and an apology from the company in an oblique reference to the phoney free trial that is being advertised everywhere. However, when I opened the package I also found a statement saying that I had paid $5.95 for shipping and if I did not return the products I would be charged $89.95 and thereafter every month for new supplies. I was obliged to call customer service and I was reassured that the statement was included in error. Phew, for a one off payment of $19.95, I was finally going to try OOKISA.

So far, I have used the Fortifying Shampoo and the Replenishing Conditioner, but not yet the serum (I'll report back on that and longer term use of the conditioner and shampoo in a few weeks). OOKISA's schtick is that it will help your hair look younger and thicker. When I tried it out yesterday, I found that after I had dried my hair that it had appreciably more volume, as well as having good shine. The effect has lasted through to today as I write this.

With both the shampoo and the conditioner, the botanical actives and peptides are bookended by scary looking chemicals. On close inspection, however, many of them are mild and fairly benign. For example, sodium lauryl sulfoacetate should not be confused with the true villain Sodium Lauryl Sulfate as its molecules are too large to penetrate the skin. The conditioner has a lot of silicones (about which there is fairly strong evidence of toxicity), a surprising number of petroleum-derived C12-13 pareths that are known irritants and, although there are no parabens, there are the usual suspects in the preservative department.

I noted some of the botanicals, such as yuzu, in my first article on OOKISA, so here I'll pick out a few others. Serenoa Serrulata is saw palmetto and is a herbal remedy for a type of hair loss and baldness called androgenic alopecia, or male- and female-pattern baldness. This type of hair loss is typically the greatest at the top of the head or around the temples. No one is sure how it works and there isn't any convincing research, but it's believed that it may block an enzyme (5-alpha-reductase) from allowing the hormone testosterone from being converted to another hormone, dihydrotestosterone. Dihydrotestosterone is considered a key contributing factor to the onset and progression of androgenic alopecia.

Biotinoyl tripeptide-1, turns up in quite a few hair growth products, such as Librow for eyebrow growth and Cargo's eyelash growth mascara. However, apart from a couple of patent applications, I’ve found nothing backing up claims that it prevents hair loss. Early research on apigenin indicates it is an anti-inflammatory, antioxidant, anti-irritant, lightening agent, anticarcinogenic, and antiseptic. Used in a variety of skin care products, most often those containing the herbal extract of chamomile. Because it’s been shown to stimulate the blood vessels and encourage hair growth, it’s also incorporated into a variety of hair loss products.

Along with apple, peony and water lily, saw palmetto is fairly common in shampoos. And hair care products such as Nutra Lift or Alterna have the kind of antioxidants that may help aging hair. So it's hard to see what is really unique about OOKISA's formulation. Having said that, my hair likes it so far so I'm definitely going to keep going with it. My only question is what happens if I do like it and want to buy more? Will I have to go on OOKISA's monthly $89 refill program? If so, they'll have lost a customer. I want to buy my shampoo when I need it. Who - other than Rapunzel - gets through a bottle of shampoo every month?

Ingredients in OOKISA shampoo

Cocamidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Camellia Japonica Leaf Extract, Paeonia Albiflora Flower Extract, Biotinoyl Tripeptide-1, Hydrolyzed Soy Protein, Apigenin, Citrus Junos Fruit Extract, Aspalathus Linearis Leaf/Stalk Extract, Phytantriol, Panthenol, Hyaluronic Acid, Pyrus Malus (Apple) Fruit Extract, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Nymphaea Alba Flower Extract, Serenoa Serrulata Fruit Extract, Vanillyl Butyl Ether, Linolenic Acid, Oleanolic Acid, Tocopherol, Sodium Polystyrene Sulfonate, Sodium Lauroyl Lactylate, PEG-40 Hydrogenated Castor Oil, Acetamide MEA, Glycerin, Cocamide MEA, Sulfur, Sodium PCA, Sorbitol, PEG-150 Pentaerythrityl Tetrastearate, Butylene Glycol, PEG-6 Caprylic/Capric Glycerides, Aminomethyl Propanol, PPG-26-Buteth-26, Sodium Phytate, Carbomer, Caprylyl Glycol, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum).

Ingredients in OOKISA shampoo

Water, cetearyl alcohol, isohexadecane, stearamidopropyl dimethylamine, behentrimonium methosulfate, glycerin, apigenin, citrus junos fruit extract (yuzu), oleanolic acid, biotinoyl tripeptide-1, camellia japonica leaf extract, aspalathus linearis stalk extract (red rooibus tea) panthenol, hydrolized vegetable protein PG-propyl silanetriol, pyrus malus (apple) fruit extract, serenoa serrulata fruit extract, white peony, steardimonium hydroxypropyl hydrolized wheat protein, linoleic acid, nymphaea alba (water lily) extract, hydrolized soy protein, hyaluronic acid, linoleic acid, sorbitol amodimethicone, triticum vulgare (wheat) germ oil, jojoba seed oil, sodium PCA, tocopheryl acetate, polyquaternium-55, centrimonium chloride, acetamide MEA, polysilicone-19, tocopherol, C12-13 pareth-23, divinyldimethicone/dimethicone copolymer, C12-12 pareth-3, C11-15 pareth-7, laureth-9, sulfor, butylene, glycol, sodium phytate, trideceth-12, PPG-26-buteth-26,  PEG-40 hydrogenated castor oil, hydroxypropyl guar hydroxypropyltrimonium chloride, caprylyl glycol, citric acid, phenoxyethanol, chlorphenesin, fragrance.
  • May 29, 2011

    by Laura

    I'd say "most people will know this" except that beauty product labels are far from clear on the whole, soooo... you might want to correctly label the conditioner :) (you say the ingredient lists are both the shampoo--I miss having a glycerin shampoo; my old favorite had a lot of botanicals, of course, but the glycerin and aloe and tea tree oil were the things that made my head happy... those were the days. If I had time, I know how to make my own... like ookisa, that had a different water mix--I believe it was rose water then glycerin then purified water. The smell was divine. It was actually a "jasmine" scent though to me it was more like a magnolia that kissed a jasmine and got tickled by roses.)

    Alright, back to why I'm here--researching shampoos to know what to try out.

  • April 8, 2011

    by Merridy Cress

    Buy it on e-Bay. No $89 scam going there...just getting the product at the cost I see plus S&H. I get so irritated with all these "deals" like the teeth whitening one. Enough already!

  • February 22, 2011

    by Pascal

    Tried the OOKISA combination of shampoo and conditioner for review, but not the serum. The shampoo smells nice (the apple I thought) and really cleanses aggressively. Both product were a bit difficult to apply throughout the scalp, I sometimes needed two applications to get the satisfying foaming from the OOKISA shampoo and I needed a lot of the conditioner. I cannot really say that OOKISA was really volumizing my hair just after the wash, however whatever volume was achieved first stayed "up" throughout the day. This effect was achieved without the feeling of having sticking gel or anything like that in your hair. Once again, the feeling of cleanliness was the most satisfying feature of OOKISA.

    A week later and I am testing a new shampoo and conditioner combo (soon to be reviewed) and my hair is ever so flat!! There may something to OOKISA's volumizing claims after all...

  • January 26, 2011

    by marta

    Hi Julie,
    I am really not sure if it will make hair grow faster. However, here are some products that we have tested that do help with hair growth:

  • January 26, 2011

    by julie


    My question is, have you notice your hair longer since you started usuing the product? because I've been thinking of purchasing this ookisa for a while now, but my hair is thicke already and i just need it to make my hair grow faster. Would this product work for me?

  • October 14, 2010

    by MrT

    Since college, my hair has steadily become thinner. I have tried MANY products, and none of them work as well the Shielo Volumizing. Before I tried using it daily, I was told that I should have a picture taken of my scalp before I started using it, so I did. About two months later, I took another picture, and I was truely amazed. My scalp actually had MANY new hairs growing. I was SO happy. I highly recommend Shielo's product if you are looking for something safe to help with hair loss.

  • July 12, 2010

    by Michelle

    I have been using this product for three months and absolutely LOVE it. I did not want to pay the 89 dollars so I called them and they offered me a great deal for the lifetime of my using this product. You also have flexibility with how often you want this shampoo. I am getting it every three months and I am paying only 39 bucks. Try talking to them. I think these products are really high quality and they work. At least for me.

  • June 28, 2010

    by josh - hair loss treatment solutions

    hi ..nice posting .. for me .. i have several options for hair thickening products :

    Organin – a keratin fibers product with no toxin contained. This product is very helpful to volume your hair, with bglack, gray, dark blonde, ash blonde, brown, med brown and also dark brown.

    Tigi Bed Head for Men– this product is applied like shampooing to volume your hair.

    Hair dyes – recommended afro American hair thickening products

    APHOGEE intensive Keratin Reconstructor – this is a hair thickening product for black hair. The vitamins and botanical oils also the keratin amino acids contained will help you to create volume hair with natural elasticity.

    Henna and oat flour – these ingredients are very helpful to thicken your hair, and also to give your hair a shinny look. Also, if you want to have a volume hair, try to wash it with soap nuts.

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