I received an email from OOKISA today. Actually I get one most days, ever since I ordered and promptly returned a free trial of the hair thickening kit that turned out not be free. Today's email was different: the subject read "we apologize". This was worth opening:

Dear Marta,

I'm sorry that you recently canceled. As a small gesture of gratitude, I'd like to offer you a full supply of OOKISA for only $19.95. That's 50% off. I hope you get this one-time discount. You don't have to commit to any reorders.

The last sentence had me hooked. After all, it was the fact that the free trial wasn't free and committed me to monthly reorders that put me off last time. So I went to OOKISA and checked the terms and conditions. Everything seemed clear. I would simply be buying a one-off sample for half price. And so I did.

OOKISA should be congratulated for being able to apologize to its customers. I could ask what took them so long. Clearly, the old ways were alienating customers big time (you have only to read the comments on my scam post). But that would be churlish of me. OOKISA has said it is sorry and is trying to win us back. I am willing to give them the benefit of the doubt.

In the meantime, I'm looking forward to trying OOKISA out. The irony of its (until today) dumb marketing approach was that a scam was getting in the way of a potentially good product. Looking at the ingredients list for the conditioner, I'd say it is good enough to sell itself.

Ingredients in OOKISA conditioner:

Water, cetearyl alcohol, isohexadecane, stearamidopropyl dimethylamine, behentrimonium methosulfate, glycerin, apigenin, citrus junos fruit extract (yuzu), oleanolic acid, biotinoyl tripeptide-1 camellia japonica leaf extract, aspalathus linearis stalk extract (red rooibus tea) panthenol, hydrolized vegetable protein PG-propyl silanetriol, pyrus malus (apple) fruit extract, serenoa serrulata fruit extract, white peony, steardimonium hydroxypropyl hydrolized wheat protein, linoleic acid, nymphaea alba (water lily) extract, hydrolized soy protein, hyaluronic acid, linoleic acid, sorbitol amodimethicone, triticum vulgare (wheat) germ oil, jojoba seed oil, sodium PCA, tocopheryl acetate, polyquaternium-55, centrimonium chloride, acetamide MEA, polysilicone-19, tocopherol, C12-13 pareth-23, divinyldimethicone/dimethicone copolymer, C12-12 pareth-3, C11-15 pareth-7, laureth-9, sulfor, butylene, glycol, sodium phytate, trideceth-12, PPG-26-buteth-26,  PEG-40 hydrogenated castor oil, hydroxypropyl guar hydroxypropyltrimonium chloride, caprylyl glycol, citric acid, phenoxyethanol, chlorphenesin, fragrance.