The new 100% natural mascara from Physicians Formula is an extremely well priced mascara ($7.99) is part of the 100% Natural Origin range, which PF claims is the first Ecocert certified organic line in the US. It definitely looks worth a flutter.
It is commendable for what's not in it as much as what is. No parabens or other synthetic preservatives. And while we're about it, say no to synthetic fragrance and anything that has been genetically modified (GMO). It is even supposed to be free from clumping, smudging or flaking. I haven't tried this mascara, but Physicians Formula claims that it boosts lash volume by a factor of five.
I like that organic orange juice is the main ingredient followed my moisturizing glycerin
. This has got to be the first time that I've come across cucumber extract in a mascara. Soothing cucumber is a great anti-irritant with the added bonus of being full of vitamin C. With rice protein and antioxidant green tea, this is a mascara that may actually condition your lashes. If it does, it should considered a low cost alternative to Jane Iredale's Longest Lash
The green organic theme extends to the somewhat goofy applicator and leaf motif. But you can enjoy it guilt free knowing that the plastic brush can be recycled.
Before bed, remove with the wonderfully gentle Eminence Organics eye makeup remover
Sephora Favorites Lashstash Mascara Deluxe Sampler
Reviewed and recommended: Physicians Formula Mineral Wear Talc
Five Best eyelash growth products
What our readers think of Lilash
Citrus Aurantium Dulcis (Orange) Fruit Water*, Glycerin, Iron Oxide, Microcrystalline Cellulose, Glyceryl Stearate, Water, Beeswax*, Jojoba Esters, Tapioca Starch*, Copernicia Cerifera (Carnauba) Wax*, Stearic Acid, Glyceryl Caprylate, Aloe Barbadensis Leaf Juice
*, Cellulose Gum, Cinnamic Acid, Cucumis Sativus (Cucumber) Fruit Extract*, Glycine Soya (Soybean) Oil*, Hydrolyzed Oryza Sativa (Rice) Protein, Magnesium Aluminum Silicate, Olea Europaea (Olive) Leaf Extract*. May Contain: Titanium Dioxide.
*Produced from Organic Farming.