I readily admit that I am an unreconstructed shoe snob who would go barefoot before wearing Nine West. But I am not a green snob. When companies and their products jump shamelessly onto the environmental bandwagon, claiming to be natural and organic when they are patently not, I say slide along and make room for them. At least they recognize that there is a bandwagon and that can only help it to get bigger and better. And so I embrace Organix Promegranate and Green Tea Shampoo.

Organix, which as its 'X' might imply, is not convincingly organic. There is no reference to USDA certification. And while the bottle claims that the pomegranate and green tea extracts are organic, we do not know the provenance of the coconut-based products and there are various chemical conditioners (the mouthful that is guar hydroxypropyltrimonium chloride) and film formers (polyquaternium-11).

Nevertheless, I welcome Organix aboard for recognizing that customers want to care for themselves with good antioxidants such as green tea and pomegranate. Plus there are vitamins B and E. Organix is also to be commended for what has been consciously left out: no parabens or sulfates. And at $6.99 they are joining the ranks of mass market cosmetic companies such as Yes To Carrots (true, there is a way to go before they are as good as Yes) who make good products that seem to care about the health of their customers and the planet while maintaining terrific price points.

Ingredients in Organix Pomegranate & Green Tea Shampoo

DI Water - Aqua , Disodium Laureth Sulfosuccinate , Cocamidopropyl Betaine , Cocamidopropyl Hydroxysultaine , Glycol Distearate , Dimethicone , Copolyol , Cetyl Alcohol , Cocamide DEA , Guar Hydroxypropyltrimonium Chloride , Polyquaternium-11 , Panthenol - Vitamin B-5 , DMDM Hydantoin , Silk Amino Complex, Green Tea Extract , Pomegranate Extract , Tocopheryl Acetate - Vitamin E , Fragrance