In 2008, Marta wrote about why coffeeberry is one of the beauty industry’s best-kept secrets. The super antioxidant-rich fruit of the coffee bean plant has an oxygen radical absorption capacity of 16,000; in comparison, the ORAC of blueberries is only 2,400. If blueberries, pomegranates, and other antioxidant foods can be used topically, why can’t coffeeberry?

Luckily, it can. Marta discovered that Revaleskin makes products including a cleanser, night cream, day cream, and replenishing eye therapy cream that all incorporate coffeeberry. However, all of the products contain the fruit at only a 1% concentration. There isn’t much information regarding the necessary concentrations of coffeeberry needed in order to see benefits – which, by the way, include preventing cellular damage and protecting against UVA and UVB radiation. But since Priori came out with its own coffeeberry line awhile back, it seemed like it was time for TIA to explore the line’s products and possibilities.

Priori analogizes its own CoffeeBerry extract to “Skin Yoga.” While I’m not crazy about the gimmick, if it’s true, it is certainly worth looking into. The company offers a wide range of products: everything from a tightening serum to a sunscreen to a supplement capsule – all containing CoffeeBerry. However, all of the products contain the extract at 0.5%, except for the Revitalizing Cleanser that contains a diminutive 0.1%. According to Priori’s website, you can only get products with 1% coffeeberry concentration through “the physician dispensing market channel in Revaleskin by Stiefel Laboratories.” After some intense Googling, I found this to be true; there seems to be nowhere you can buy products with higher concentrations of coffeeberry. And as of right now, coffeeberry or CoffeeBerry, actually, is protected by U.S. and international patents. So until someone comes up with a different coffeeberry formula for topical application, your choices are limited.

Still interested in Priori products? According to the company’s website, the proof regarding claims it makes about its CoffeeBerry extract comes from clinical tests that the company itself has performed. The claims center around the idea that Priori’s formula visibly reduces fine lines and wrinkles.

In particular, Priori’s founder, Joseph Lewis, says that Priori’s latest product, CoffeeBerry Perfecting Minerals, is so good that it shouldn’t even qualify as makeup – instead, it is mineral skin care. He backs his statement with his company’s clinical trial, which tested the CoffeeBerry concealer, foundation and finishing powder. After a seven-week trial, 21 women had a 20% decrease in hyperpigmentation, a 23% decrease in rosacea, and a 30% decrease in dry skin.

Sounds impressive. The Priori website has a “main ingredients” tab for the Perfecting Minerals product, which lists mica, titanium dioxide, zinc oxide, iron oxides and CoffeeBerry extract, though not in quantitative order or in any particular order, really.

I was able to find the CoffeeBerry Perfecting Minerals Perfecting Concealer SPF 25 ingredients on another website, though; according to DermaDoctor, the active/medicinal ingredient is zinc oxide (20%), which acts as a sunscreen. The non-medicinal ingredients are titanium dioxide, bismuth oxychloride, mica, iron oxides, and coffea Arabica fruit extract (0.5%). While this doesn’t provide the concentrations for each ingredient, it does a better job than the Priori website does.

There is definitely some controversy about the use of titanium dioxide in sunscreen, as it may damage cells and promote free radical formation. And you are still stuck with 0.5% CoffeeBerry concentration.

Still, it is possible that 0.5% is more than enough to tighten your skin and fight hyperpigmentation. But I think I’ll wait until more reviews and independent studies come out, or until another company incorporates coffeeberry into its beauty products.

Ingredients in Priori CoffeeBerry Perfecting Minerals Perfecting Conceale

Active: Zinc Oxide (20%)

Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), Coffea Arabica Fruit Extract (0.5%).