Samira Wifak, one of the founders of Eslor Skin Care discusses the history and the philosophy of the brand. She also dishes on her favorite Eslor product.
What is your background? How and why did you get involved in skincare?
The founder of the Eslor Skin Care Line is my husband, Dr. Bassam Damaj, Ph.D. Being an internationally recognized scientist who was the visionary behind multiple medical products and more importantly a leader in the development of dermal delivery systems, he truly believed there was an opportunity within the category to develop a new product line.
It is his expertise in the physiology and anatomy of the skin that resulted in the development of our proprietary HPT System which is the backbone to all of our Eslor products.
What inspired you to create the Eslor line?
To really know the essence of the brand I am compelled to share with you the backstory of Eslor as it was one inspired by passion and true love. My husband who is a pharmacologist created the line for me as a gift! He was determined to provide me with a natural based skin care product line, which would deliver the promise of beautiful, healthy skin.
He spent many years researching and formulating the products using the highest quality and most effective natural ingredients. After I started noticing dramatic results along with my family and friends, we decided to launch the brand so that all women around the world could experience it as well.
What is the significance of the name Eslor?
Given the importance we placed on the development of a product line that truly utilizes the most natural ingredients we wanted our name to represent that as well. We wanted it to actually convey in meaning and even visually a feeling of beauty.
So we combined "es" which from Latin to English means Art and "lores" which means Flower to develop our name Eslor.
What was the first product to launch and when? Why did you start there?
We launched four products in 2012, among them, one of our most popular ones today - The Firming Collagen Day Cream. We begin by first launching products that we knew women could easily include in their preexisting skin care regimen. As we added additional products to the portfolio we begin developing "collections" that would allow her to better assess and individualize the skin care regimen that could also be adjusted with a woman's changing needs.
How are your products formulated? What ingredients do you seek out? And which do you avoid?
Eslor was launched on the simple premise of providing both women and men with the most pure and natural beauty solutions.
Eslor differentiates itself by its proprietary HPT System (Hydrate, Protect and Treat) that transforms the skin and effectively increases your overall skin health.
Our proprietary HPT system works as follows:
Hydrating: We use a high content of Aloe Vera to ensure a continuous moisturizing effect
Protecting: We employ safflower oil which acts as a barrier to ensure that the Aloe Vera stays on the skin
Treating: We use natural additional ingredients to improve skin rejuvenation and repair
All of the Eslor products have been formulated with the HPT system and include natural plant extracts in their purest form and highly effective vitamins.
When formulating our products we avoid the use of toxic, irritant and non-scientifically proven ingredients. Natural ingredients are essential for our products as it is our belief that nature provides the best remedies.
Highly moisturizing ingredients are the building blocks of our formulations on top of which we add natural ingredients to keep the moisturizing effect as long as possible while the third and final layer contains targeted ingredients to specific skin problems.
All of our ingredients are chosen because they work together in synergy to deliver effective results.
If you had to choose one, which is your favorite product and why?
For me personally, the Brightening Activator has transformed the overall appearance of my skin. I use it faithfully twice a day before I apply our Firming Collagen Day Cream and our Active Night Cream. It was amazing to see how quickly it actually brightened my skin!
Anything else you'd like to share about your skincare philosophy?
I am an avid believer in continual use of any product to see the long time results! While we encourage our clients to follow the Eslor Skin Care Regimen that we have developed we want our clients to remember that the use sun protection is highly recommended.
I also try and follow a healthy diet as it can work wonders for your skin! Foods rich in antioxidants stimulate your complexion's collagen growth. Think fresh berries, melons and yummy cantaloupe. Salmon and egg whites are excellent sources of protein, which help nourish skin and repair damage.
Eating well and caring for your skin with the most naturally derived products is a skincare philosophy that I truly believe in!