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Rahua Shampoo belongs in Dept of Daft

Is a Solution for:
Oily Hair, Thinning Hair & Shedding, Dry or Brittle Hair
Reviewed by Marta January 29, 2010 33 Comments
I came across a range of haircare products called Amazon Beauty and was impressed by the short ingredients list and the absence of any silicones, fillers, sulfates or preservatives that can clog up many a shampoo. In fact, I was about to hit the buy button for Rahua Shampoo ($32) featuring rahua nut extract and then I stopped in my tracks. Rahua nut oil is listed in the ingredients, but the word 'rahua' has been registered. That's like trademarking 'peanut'. I smelled a rat.

Amazon Beauty's products come with an origination myth that is remarkably similar to that of Ojon, another haircare line. Like Ojon, Amazon Beauty has scoured the rainforests to find a remote tribe - in Amazon's Beauty's case, the Quechua Shuar tribe who use a special oil that is responsible for their thick and lustrous hair (Ojon's tribe is the Tawaka - roughly translated as people with beautiful hair). Naturally rahua nut oil is extremely rare. So rare, that it exists only in the imagination of Amazon Beauty's Equadorian born founder, Fabian Llguin. There is no such thing as a rahua nut - and I spent ages trying to track one down.

The ingredients list for Ruhua Shampoo also has a separate entry for ungurahua oil. We are told that this is also extremely rare. As a matter of fact, Economic Botany journal says it is a palm tree that widely used throughout the Amazon basin for its thatch, fibers, wood and edible fruit. At least the damn thing exists.

Unguraha oil is, according to Amazon Beauty's marketing blurb, a rich source of omega-9. The trouble is that this fatty acid is not be confused by omegas-3 and 6. Our body makes its own o-9 from unsaturated fat and therefore it is classed as non-essential.

Amazon Beauty helpfully provides an image next to its description of rahua (see above). Am I the only one who thinks it looks like a wreath of dead oak leaves?


Purified water, certified organic herbal water of green tea, honeysuckle and raspberry leaf, organic aloe vera, shea betaine, coconut betaine, vegetable glycerin, sea salt, caprylic fatty acid, wheat protein amino acid, corn amino acids, vitamin E, ungurahua oil, rahua nut oil, lecithin, palo santo oil, panthenol, oat protein, and citric acid.
  • October 4, 2016

    by karen

    Hi there, just to let you know the Rahua nut is very very real and is from the Ecuadorian amazon and you can find an image on google easily.

  • July 22, 2016

    by Michelle

    I got the shampoo as a free trial and i LOVE IT. It has sort of a woody smell that i dont love, but the shampoo itself made my fine hair look and feel thick and silky. I love it. I wish it wasnt so expensive.

  • May 31, 2016

    by Stacy

    I bought it because I want to keep my silver white hair in that condition. This shampoo made my hair yellow! Spent 2 months trying to figure out how to get rid of the yellowing. What a scam. I have 2/3 bottle I'll never use.

  • January 21, 2016

    by XD

    Ok... I haven't tried it yet, I'm planning on buying some (hence my Googling for ingredients etc) and came across this article. Just to put you straight, Rahua oil does exists it's Ungurahua oil. Ok. Clue is in the name. My guess is that they use the seed from within the fruit and have marketed that as the Rahua nut, they have taken the fruit pulp and used oil from that and listed that as Ungurahua oil. So, to be fair, they aren't lying, it exists, it's legit, it's just a clever marketing trick they are using. Next time, do your research properly.

  • December 3, 2015

    by Ja

    Interesting and definitely does make me wonder... So what really are their ingredients then, if not the wonderful secrets of the Amazon?
    I don't know, but my hair has never been better using this stuff. This article will prompt me to do more research though, so thanks!

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