I receive a lot of emails with information about new beauty products, but not many that proclaim proudly that this one has never been heated above 115 °F. How many potions are put on to boil anyway? Well, not if they are made by Carol Alt, supermodel, raw food evangelist and maker of a beauty line called Raw Essentials that claims to be chemical free while using cold pressed oils.

You are probably thinking that this is headed for the Dept of Daft. And so did I until I took a look at the products and honed in on Raw Essentials Night Time Anti Aging Repairing Face Cream. It looks really pretty good and for a mere $25 it looks amazing. Move over Cindy Crawford, Carol Alt may be getting the supermodel turned keenly-priced potion maker thing right. And then I looked again. Unfortunately, few things were a little off.

The website description for Raw Essentials Night Time Anti Aging Repairing Face Cream claims that the product is “formulated with an incredible 84% raw aloe”.  The very same page also says “this intensive nighttime formula is formulated with 40% pure aloe”. So which is it? It is highly unlikely to be 80% aloe given that water is the dominant ingredient. Even 40% seems a bit of stretch and if it is true then the other 39 ingredients must be in very small amounts.

Ms Alt also goes out of her way to say that she uses a chemical free formula with an all natural preservative system. So it was a little disappointing to see phenoxyethanol, a toxin, and potassium hydroxide, a corrosive irritant.

But let’s go back to what originally got me excited about Raw Essentials night cream. It is one of the few products that I have seen with astragalus, a plant known as milk vetch that has eight antioxidant flavenoids and a host of amino acids. But best of all, scientists have isolated chemicals from astragalus that slow down the rate at which telomeres shorten (this is a good thing because shortening telomeres lead to cell death).

There’s a host of other powerful botanicals here including antioxidant mushroom, one of which is poria cocos. There are a couple of anti-inflammatories including fenugreek (trigonella) and actractylodes, as well the exotic schisandra chinensis, a fruit native to Asia that has long been used as a tonic for skin.

Overall, I’d like to believe that Carol Alt’s proof reader and not her formulator is the one that’s a bit off.

Ingredients Night Time Anti Aging Repairing Face Cream

Water, Aloe Barbadensis Leaf Juice Powder, Squalane, Cocos Nucifera (Coconut) Oil, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Cetearyl Alcohol, Sodium Stearoyl Lactylate, Glycyrrhiza Uralensis (Licorice) Root Extract, Astragalus Membranaceus, Magnolia Biondii, Forsythia Suspensa, Carthamus Tinctorius (Safflower) Flower Extract, Coix Lacryma-Jobi (Job’s Tears) Seed Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Rose Extract, Zingiber Officinale (Ginger) Root Extract, Prunus Mume Fruit Extract, Ganoderma Lucidum (Mushroom) Stem Extract, Acanthopanax Senticosus (Eleuthero Gingseng) Root Extract, Schisandra Chinensis Fruit Extract, Atractylodes Macrocephala Root Extract, Poria Cocos Sclerotium Extract, Trigonella Foenum-Graecum Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Juice Powder, Stearic Acid, Helianthus Annuus (Sunflower) Seed Oil, Beeswax, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Butyrospermum Parkii (Shea Butter), Jasminum Officinale (Jasmine) Oil, Avena Sativa (Oat) Kernel Extract, Butylene Glycol, Tocopherol, Glycerin, Potassium Hydroxide, Calophyllum Tacamahaca Seed Oil.