Real Purity is a recent find of Leslie’s and she wrote to me recommending the eye makeup remover. The brand has been developed by an esthetician, Virginia Easterling, and the name pretty much sums up the approach. Like Leslie, I liked what I saw and decided to buy the Moisturizing Shampoo ($30 for 16oz) and I am loving it.

My hair has been dry of late, although somewhat quenched by Nutra-Lift’s Simply Superb Shampoo. However, if anything, I am finding Real Purity’s Moisturizing Shampoo is giving me a sheen I haven’t seen in a while. At the same time, I am not finding it at all heavy for my fine (ish) strands.  Although unscented, there is a hint of grass and vanilla.

The workhorses here are the natural substitutes for typical ‘poo ingredients, SLS and silicones. Soapwort does the soapy part. The leaves of this hedgerow plant are full of saponins that foam in water. Plant silica (not specified, but a possible source could be bamboo) provides gloss and helps the hair remain manageable without resorting to silicones.

Well chosen plant extracts may also help hair growth. Passion flower extract is a good addition as it is rich in chrysins, which are said to thicken the hair. There is a Korean study on mice that demonstrated ginseng accelerated the recovery of hair cells and prevented apoptosis in hair follicles. Although without the research backup, yarrow extract is said to promote hair growth, stop hair loss and detangle. Other extracts such as horsetail, rosemary and nettle are there to give your scalp some love.

All this and not a thing to dislike.

Just an FYI that I haven’t used Real Purity’s conditioner and my après ‘poo regimen is Sheilo’s leave-in conditioner and SenZen’s hair serum ($42).


Purified water, Kosher Vegetable Glycerin, Decyl Glucoside (from sucrose), Soapwort, Aloe, Xanthum Gum, Citric Acid, Plant Silica, Vitamin E, Boosted Vanilla Extract, Extracts of: Passion Flowers, Calendula Flowers, Ginseng, Yarrow Flowers, Sage, Nettles, Horsetail, Rosemary, Pure Essential Oils (unless unscented)