Aveda's recently launched Green Science range has argan oil as its signature ingredient. I have been trying out the Firming Face Creme ($55) and found it to be environmentally and skin friendly. Aveda, it is claimed, is the first beauty company manufacturing entirely with wind power. The packaging is 50% post-consumer recycled and Forest Stewardship certified fiber, printed with soy ink. So much for its planet-friendly stripes, what about the skin? Face Firming Creme does exactly that; it firms and moisturizes.

There is argan leaf extract and argan oil in Face Firming Creme. Argan oil comes from a tree in Morocco, where it is a veritable multitasker that is used in cooking, medicine, animal feed and cosmetically. There is an interesting backstory in that the argan tree almost became extinct until UNESCO stepped in and helped finance the impoverished local people to save the trees and cultivate what is now becoming a lucrative export business. Argan oil is extremely high in linoleic acid, which is omega-6 and oleic, which is omega-9 fatty acid, and vitamin E.

Another rich source of oleic acid is astrocaryum murumuru (Brazilian palm tree). I also like the inclusion of spike moss, which according to a Taiwanese study may have some "anti-tumor activity". A Korean study claims that spike moss has biflavonoids that inhibit UV damage and increase the activity of growth proteins in human fibroblasts. Other interesting botanicals include: opuntia (cactus), which has some vitamin C; calophyllum tacamahaca (also known as tamanu oil), which is excellent at aiding the formation of skin tissue; and scutellaria baicalensis (skullcap), an antioxidant used in Chinese medicine to treat cancer.

More conventional anti-agers include acetyl heaxapeptide-8 (a peptide muscle relaxant), ceramide 3 (a lipid that helps protect the skin) and glucosamine HCI (an anti-inflammatory). Apart from a dollop of silicone there is nothing to dislike.

I've been using it on my neck and decollete with good results. However, Aveda Green Science Face Firming Creme doesn't give my skin quite the same glow as Kaeline's Argan Vitality Serum.

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Ingredients in Aveda Green Science Firming Face Creme

Water, rosemary extract, selaginella tamariscina (spike moss) extract, stearic acid, jojoba butter, glycerin, shea butter, C14-22 alcohols, glyceryl stearate, caprylic/capric triglyceride, dimethicone, astrocaryum murumuru seed butter, argania (argan) leaf extract, opuntia robusta, silybum marianum (lady's thistle) extract, acetyl hexapeptide-8, ginger root oil, ceramide 3, glucosamine HCI, algae extract, soybean seed extract, calophyllum tacamahaca seed oil, argania (argan) seed oil, brazil nut seed oil, yeast extract, sunflower seed extract, caffeine, boswellia serrata extract, chlorella vulgaris extract, palm oil, soybean protein, aloe barbadensis leaf, tocopherol, cholesterol, soybean oil, behenyl alcohol, C12-20 alkyl glucoside, salicylic acid, sodium hyaluronate, scutellaria baicalensis extract, mulberry root extract, grape extract, caprylyl glycol, tetrahexyldecyl ascorbate, xanthan gum, sodium gluconate, PEG-100 stearate, fragrance (made from certified organic oils), limonene, geraniol, citronellol, linalool, citral.