There is more than a whiff of New Age-iness around ISUN, but cosmetics as thoughtfully environmentally conscious are hard to come by. Founder Bunnie Gulick is intensely passionate about creating "pure, rejuvenating" skincare and I have recently enjoyed using her Blue-Green Algae Mask.

Mind you, she also comes across as slightly nutty. Sorry Bunnie, but I am incorrigibly cynical and I don't really get this Ormus or ORME thing (it seems to be some kind of modern day alchemy). ISUN harnesses this Ormus thing to base the products on "subtle energy fields" as well as organic and sustainable plants.

That being said, Blue-Green Algae Mask is a good example of ISUN's approach and it left my skin looking taut and refreshed. It is particularly good for calming flare-ups and soothing the overly sensitive. Although be aware that it smells very seaweedy.

Various algae are in a base of aloe gel. I particularly like macrocystis pyrifera; this is giant bladder kelp and it can grow up to two feet per day. According to a Japanese study, one of the other algae in this mix, laminaria, is an excellant scavenger of free radicals. All algae, or kelp, have loads of iodine. This can help moisturize skin that is dry to an iodine deficiency. The blue-green algae comes from Klamath Lake, which is fed by mountain springs that are apparently a rich natural source of Ormus.

There are plenty of other interesting things in this mask. Boswellia trees produce a resin that is an anti-inflammatory. Lactoperoxidase is an enzyme found in milk that is an antioxidant, while glucose oxidase contains three important amino acids.

Although I still think that a subtle energy field is a cell phone, I'm enough of a convert to ISUN to try out other products in the range.

Algae extract (macrocystis pyrifera, laminaria, fucus vesiculosus, phaeophyceae and rhodophyceae and Aloe Barbadensis Gel; Blue-Green Algae (upper Klamath Lake); Extract of Green Tea, Licorice Root, Calendula, Chamomile, Rose Petals, Lavender, Lemon Balm, Boswellia, Plantain and Cucumber; Oat Extract; Vegetable Glycerin; Cucumber distillate; Cilantro essential Oil; Enzyme Preservative System (glucose, glucose oxidase, lactoperoxidase)