A while ago I wrote a post (admittedly tad snarky) on Athena 7 Minute Lift. It elicited a couple of irate  and rather personal comments. Therefore, I resolved to take down the post and give Athena 7 Minute Lift a full user review to see what all the fuss was about.

Firstly my jar of Athena 7 Minute Lift doesn't look anything like the publicity shots, where the cream is all fluffy and pearly. Mine looks like compound (or putty to you Brits). This is a picture of it, moments after opening the package.

Before I tell you what the experience is like, let me first give you the theory. Because of the active ingredient acetyl hexapeptide-3, your expression muscles will be limited (it is supposed to work like Botox as a neurotransmitter and is in many other creams, such as StriVectin) and hence the appearance of wrinkles will be diminished. This is clearly short lived and superficial, but courtesy of the wisdom of  Greek Islanders (the company that makes Athena 7 Minute Lift is called Greek Island Labs LLC and is based in Arizona), Athena has 12 organic plant oils that will plump up the skin and have a long term effect on wrinkles.

Application is best tackled after carefully watching the DVD that arrives with the pot. A concealer brush is dipped in water and a tiny amount of Athena is carefully applied to target areas (lines around the lips or eyes for example). Wait 7 minutes, do not move. Wrinkles are greatly diminished in appearance.

It has taken me a while to work out why it looks and feels like compound. That's because - Greek oils notwithstanding - that's because a key ingredient is sodium silicate. For most of the last century this has been widely used as a general purpose cement. It used to be commonly provided in home first-aid kits and used in medicine as a glue for holding human
skin together at surface cuts. It has also been used as a general purpose paper cement. According to the material data safety sheet of one manufacturer, it is a strong alkaline irritant (although, elsewhere, I've seen it described as a topical antiseptic).

So does it work? Well, actually, it kind of does. I applied it to crows feet at my right eye and lip lines  on the right (in order to be able to compare with the untreated left side). After some initial itchiness that I found very uncomfortable (the video warns that you will feel some tingling), but stoically not moving for the required seven minutes, I must admit that the Athena side looked decidedly smoother. It also looked a bit white and powdery (even though, as instructed, I used the tiniest amount). The skin where I used Athena felt very dry and papery to the touch.

Most of all, it feels extremely strange. Not unlike the feeling after a trip to the dentist when the injection starts to wear off. The best way I can describe it is that the skin feels sort of clamped, or like its a size too small. It is an extremely unpleasant sensation, in my opinion.

This product is not for me. I prefer to take my organic oils without cement.

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