Elizabeth Arden Intervene Pause & Effect Moisture Lotion SPF 15 is marketed at 30-somethings to get them started on an anti-wrinkle regime. Perfectly laudable, except this product is likely to get them addicted to chemicals. There is a whopping 61 ingredients in this potion. That seems at least 40 too many. And hardly any of them will do much to stop the signs of aging.

Intervene Pause & Effect is one of those creams that has a strong it-made-my-skin-feel-really-soft factor. This is because it has five different silicones and, in all, about 10 ingredients whose sole purpose is to impart a silky feeling. In fact, there is so much silicone that the chemist who concocted this had to add another ingredient to prevent silicone build-up.

There are lots of different thickeners, lubricants and emulsifiers. Yet, of the 60-odd ingredients only four could be said to be earning their keep by doing your skin any good: a peptide, a moisturizer and a couple of plant extracts. True, it does have three sunscreen ingredients. One of them, oxybenzone has been linked to cancer and has been shown to be easily absorbed through the skin. Australian scientists warned against using it if at all possible.