Am I a packaging snob? Maybe. Sorry, Epionce, but I think it's time for a redesign. From package to bottle to formula, I'm just completely turned off. Everything about the look and feel of the toner (as well as the other products in the line) takes me back to my days living and traveling through Eastern Europe's post-Communist bloc states.

The mentholated fumes. The Listerine look. The gold script set against an impure white. The toxic dyes hidden amongst a few nice ingredients... Why does it make me think of Russian beluga caviar that may or may not have been harvested from surrounding Chernobyl lakes?

The line touts that chronic inflammation is the key behind skin aging, which may be true, but when you have triethanolamine (an irritant, and possible carcinogenic according to one animal study, with over 40% of cosmetics containing TEA found to be contaminated with nitrosamines), disodium EDTA (also an irritant, and with negative organ effects at low doses in animal studies) phenoxyethanol, and nasty dyes Red #40 and Yellow #5, along with the miscellaneous PEG, than the product line seems to me more like a Stalinistic five-year program for your skin dressed up with insider marketing buzz words in the hopes of an easy sell.

I may be offending some here, and if so, I hope I am forgiven. Everything I say I say with love... And that's why I'm saying: tweak the formula. Keep the marsh mallow root extract, keep the cucumber, date, willow bark and grape seed extract, and toss the rest. Till then, I'm taking this toner out of circulation.


Water (Aqua), Butylene Glycol, Glycerin, PEG-40 Hydrogenated Castor Oil, Althaea Officinalis (Marsh Mallow) Root Extract, Capryloyl Glycine, Cucumis Sativus (Cucumber) Fruit Extract, Disodium EDTA, Menthol, Phenoxyethanol, Phoenix Dactylifera (Date) Fruit Extract, Red 40, Salix Alba (Willow) Bark Extract, Triethanolamine, Vitis Vinifera (Grape) Seed Extract, Yellow 5.