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Reviewed and rejected: Jonathan Product's Dirt Texturizing Paste

March 27, 2008 Reviewed by Marta 4 Comments

Jonathan Product's Dirt Texturizing Paste has me utterly flummoxed. Not only have I failed to work out how to use it, I don't understand what it is for.


I bought Dirt Texturizing Paste in Sephora mostly because I recognized the brand name, Jonathan Product, from looking into shower water purifiers. I have tried several times since then to make good use of it. In vain. First of all the label is incomprehensible. Perhaps there was a printing error. I quote verbatim: "There is something amazing about the way hair looks the day after washing, that is. I created Dirt to help you get that look easily." Eh?

What look? A kind of greasy, dull, my-hair-needs-washing kind of look? If so, it succeeds.

Secondly, the instructions demand that you "rub a small amount in your hands until it liquifies". I have tried this over, and over again. With small amounts, minute amounts, rather more generous amounts, a little rubbing, dedicated rubbing..... It never, ever liquifies. As in, becomes liquid. Which is what liquifies means. Check the dictionary if in doubt.

The chief ingredient in Jonathan Product Dirt is lanolin wax, which is secreted by wool-bearing animals. So that's why I look like an old sheep!

Jonathan Product is Jonathan Antin (of the Bravo show Blow Out). I strongly suspect that anyone who starts calling themselves Jonathan Product for the purposes of selling a hair care line adopted the name so that they would appear in Google search rankings when people are looking, for example, for "a good hair product". OK, OK. That's probably overly cynical.

  • May 27, 2018

    by Julie

    It says EMULSIFY! Not liquify!!
    Read it again folks.

  • February 13, 2018

    by Karen

    I love this product! I have very very fine hair and must be careful with products that weight your hair down. Dirt does not do that Luckily I never read the label so was unaware that it was supposed to liquefy. It doesn't but that does not decrease it's worth. It softens in your hands so it becomes more usable. I am so happy to find Dirt still being sold and hope it will continue into the future.

  • October 9, 2017

    by Claudia

    I think maybe the other reviewers might read instructions...I think this is a time when MORE is not better. I have short hair that I spike......this Dirt is the best thing I have used for my hair. Never is my hair greasy unless I go overboard on the quantity. One of the things I like is that it has a nice fragrance. Try with it and you will love it.

  • June 20, 2011

    by Awi

    I agree 100%, this dirt simply does not liquify and does make one's hair stiff and greasy. I got 2 FREE jars at 23rd 6th Avenue samples. I was like WOW I got 2 jars because there was a gal standing in each corner, so they offered and i took both of them. What a bummer. I might put the jar that I didn't touch on EBAY and make 26 myself :) Nahhh I don't want to scam anyone, this jonathan Dirt is SIMPLY DIRTY!!!

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