I tried hard to like the Ojon range. Honestly, I really worked at it. I can't say why; there was just something about it made me want to like it. As a result, I have been through two types of conditioner, two types of shampoo, a leave-in conditioner and a paste.

The other day, I even went back to one of the conditioners - Ojon Ultra Hydrating Conditioner - to give it another chance. It was worse than I remembered it. If you didn't think one product could render your hair limp and frizzy at the same time, give this one a go.

To be fair, I've seen reviews by people with ultra-dry or chemically straightened hair that love this conditioner. For the rest of us, expect to be weighed way down.

I think what attracted me to Ojon in the first place is that it comes with a nice little origination myth. According to the marketing blurb, the secret ingredient (a palm oil, which is pretty common and garden) comes from deep within Central American rain forests and is used by the Miskito Indian tribe, also known as Tawira (people with beautiful hair). It gets even better. The advertising executive who founded Ojon came across the whole thing by accident when his wife discovered a pot of her granny's hair cream. The intreprid executive immediately canceled his vacation to Disneyland, flew to Honduras instead and sat in a canoe for five and half hours searching for Indians with fabulous hair.

I couldn't make this stuff up if I tried.

Anyway, it might work in the jungle but not in New York City. I have tried and rejected:

Ojon Hydrating Thickening Shampoo
Ojon Leave-in Glossing Cream
Ojon Shine and Protect Conditioner
Ojon Conditioning Finishing Paste