Olay usually comes up with a reasonably effective product for a good value price point. Not so with its latest and greatest, Olay Regenerist 14-Day Skin Intervention. This product is over-engineered and over-priced. Not to mention that it will give you nightmares about landfill resources.

Olay Regenerist 14-Day Skin Intervention comes in 14 little tubes, one for each of the 14 days. It costs $24.99. That means $50 per month or $600 a year, unless you really do get results in just 14 days and never need to buy it again. In which case, Olay should hire new product development people before it goes bust.

The formulas for the first and second weeks are slightly different, with cell regeneration supposedly being the focus of week one and hydration for the next seven days. One thing that strikes me about the formula for week one is that when Olay decides to use an ingredient it does so in every possible manifestation. There are eight silicone variations. Why? There are also four or five different amino acids.

Amino acids help each cell in the body do its vital maintenance and
repair work. There are 28 different aminos; nine of them are classified
as "essential," which means we should have a
diet rich in leafy greens.

On the skin's surface, amino acids bond with skin cells to
temporarily fill in lines, making the skin appear smoother. At a
deeper level, aminos stimulate the production of
collagen. But whether this can happen as a result of a topical application isn't proven.

The formula for week two has fewer silicones and non of the aminos. It does have some cucumber extract and witch hazel and, like week one, vitamin E. The only really convincing anti-aging ingredient (and it is in each of the 14 tubes) is matrixyl, an anti-oxidant.