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Reviewed and Rejected: Pantene Beautiful Lengths

June 27, 2008 Reviewed by Marta 2 Comments
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Getting Oprah to cut Hilary Swank's hair for the Pantene Beautiful Lengths' charity was a stroke of marketing genius. Less so, coming up with gobbledegook like this: "AquaCurrent Science, which directs the movement of moisture and provides strength against damage to help you grow your hair longer". Directs the movement of moisture, huh?

Not only is this product devoid of anything that could remotely be linked to AcquaCurrent Science, it is really one of the most mediocre that I've come across for a while. Beautiful Lengths Conditioner won't break the bank at $4.99, but it won't do much for your tresses either. The only ingredient that is at all positive is panthenol, pro-vitamin B5 that binds to the hair and seals the follicles.  And then there's some silicone.

After that, it goes downhill. The second most dominant ingredient after water is behentrimonium chloride, an anti-static. It is irritating in doses lower than 0.1%, toxic and harmful to marine life. There is one preservative, sodium hydroxide, that is an irritant at low levels and three others that can potentially cause inflammation.
  • August 5, 2008

    by marta

    <p>This is what the the Agency for Toxic Substances and Disease Registry says about sodium hydroxide:<br />
    "Very low levels can produce irritation of the skin and eyes. Exposure to the solid or concentrated liquid can cause severe burns in the eyes, skin, and gastrointestinal tract which may ultimately lead to death."<br />
    It is a lye or caustic soda. Companies selling it, such as Environmental Sampling Supply Co, call it a preservative. </p>

  • August 5, 2008

    by sciencereader

    <p>Sodium hydroxide is not a preservative, it is a pH adjuster. The two preservatives in beautiful lengths conditioner are methylchloroisothiazolinone and methylisothiazolinone. Behentrimonium chloride is a cationic emulsifier extracted from vegetable oil. It is realtively mild. Studies indicating its toxicity generally refer to extraordinarily high quantities fed to lab animals.</p>

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