Sometimes I am just not very observant. I was looking at some of the products by Revive (having been prompted to do so by Sarah) and was thinking to myself that the Volumizing Serum looked fairly interesting since it contains an epidermal growth factor (keratinocyte growth factor). And then I saw the price: $600. Yes, I'll say that again. $600.

I am very fond of my ReLuma serum, which contains nine different growth factors and really does work at plumping the skin and fading wrinkles (I've bought a bottle for my BFF in South Africa, whom I'll be visiting for the holidays). ReLuma costs $130. So what could possibly justify the difference in price?

First of all, behind Revive there is a plastic surgeon called Dr Gregory Bays Brown. He doesn't beat about the bush; he is quick to associate himself with Manolo Blahnik and Oscar de la Renta (they all make women beautiful) and asserts that he has created, no less, the "world's most effective skincare line". Easily enough to justify a haute couture price....

Or is it? A far cry from Manolo, the first handful of ingredients are as underwhelming as a pair flats from Nine West. A glycerin based emulsifier (triethylhexanoin) followed three variants on the theme of silicone, a couple of run-of-the-mill emollients and a chemical to give shine (C12-15 Alkyl Benzoate). At long last, we get tribehenin, a fatty and glycolic acid and cermide-2. PEG-10 rapeseed sterol is there to stabilize everything (so it doesn't look like an unshaken salad dressing).

Granted there is a peptide. But not one of the fancy, potent ones (eg Matrixyl). Apple fruit extract is certainly useful with alpha lipoic acids, which has two important characteristics. Firstly, as a fundamental co-enzyme in several energy-producing reactions on a cellular level, secondly, as a small but powerful antioxidant accessible to all parts of the body. And then we all know that green tea is a skincare essential. In case you are wondering, undecylenoyl phenylalanine is a whitening agent that can also be an irritant.

Finally, we get to KGF (keratinocyte growth factor). It is a signalling molecule that binds to the fibroblast growth receptor to stimulate cell production and it is really helpful at healing wounds. However, it is the very last ingredient on the list and so unlikely to be in anything other than the teensiest dose.

Bottom line Revive's is one of the most erroneously priced potions I've ever come across. If you want a growth factor serum, there are several others to try including ReLuma or A&G.

Ingredients in Revive Volumizing Serum

Triethylhexanoin, PEG-15/Lauryl Dimethicone Crosspolymer, Cyclopentasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Octyldodecyl Myristate, Hexyldecanol, C12-15 Alkyl Benzoate, Isohexadecane, Tribehenin, Ceramide-2, PEG-10 Rapeseed Sterol, Palmitoyl Oligopeptide, Pyrus Malus (Apple) Fruit Extract, Camellia Sinensis Leaf Extract, Undecylenoyl Phenylalanine, Cyclomethicone, KGF (Keratinocyte Growth Factor)