Perhaps it’s the name – Revita. It reminds me of a brand of Scandinavian crispbread that was a mainstay od dieting misery in my teenage years. Or more likely it is the phallic shaped packaging. And something that evokes sports drinks. DS Laboratories Revita High Performance Hair Growth Stimulating Shampoo ((28.99) screams out that this is a guy’s product; tough and virile (presumably for men who are feeling a little inadequate as a result of their thinning pate). So this shampoo is probably not even meant for me. But I tried it anyway because a reader found a post on Revita from a couple of years ago when I took a look at it and asked me if I’d ever followed up.

As I hadn’t, it was high time that I did and so I revisited Revita’s ingredients and was reminded that they include some heavy hitters, such as the free radical scavenger, spin trap. I have seen no evidence that spin traps help hair grow, but the  formulation overall is pretty impressive with plenty of antioxidants and known hair growth stimulators such as copper peptides and emu oil. I might not be DS Laboratories’ target demographic, but I bought a bottle of Revita there and then.

Unfortunately my misgivings returned as soon as I opened it. The packaging might be aggressive, but the shampoo itself is an evil neon orange. This is not a shampoo that you want to stare at for too long if you have a hangover.

I am afraid that I can’t tell you if Revita helps hair grow. This shampoo claims to be anti-DHT (or dihydrotestosterone), which is a powerful form of testosterone that is found in the prostrate and hair follicles. This is a male baldness issue, but even some of the Revita ingredients such as copper peptides are known to help women’s hair loss or thinning as well. Nonetheless, I gave up using Revita anyway because it made my hair very dry.

And by dry, I mean parched. Despite liberal use of every conditioner I could lay my hands on, I started to look like Janis Joplin. Undoubtedly one of the best women vocalists ever, but her hair is not to be emulated. I concluded that Revita is not for me.

Ingredients: Water, Cocamidopropyl Betaine, Coco Glucoside, Caffeine, Pyrus Malus Seed Extract (Apple), Aspalathus Linearis (Rooibos/Red Tea) Leaf Extract (Roobios), Apple Polyphenol (Procyanidin B-2), Ketoconazole, Hydrolyzed Wheat Protein, Carnitine HCl, Ornitine HCl, Acetyl Cysteine, Dimethyl Sulfone (Methylsulfonyl Methane), Taurine, Emu Oil, Biotin (Vitamin H), Copper Peptides, Aloe Vera (Aloe Barbadensis) Leaf Juice (Spray Dried), Glycereth 7, Glycerin, Oleanolic Acid, Polyquaternium 10, Glycol Stearate, Menthyl Lactate (Menthol Derivative), EUK-134 (SOD Mimic/Spin Trap), PEG 150 Pentaerythrityl Tetrastearate, PEG 6 Caprylic/Capric Glycerides, Menthol, Zinc PCA, Citric Acid, Sodium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Tetrasodium EDTA, Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090)