Revitalash, the wildly popular eyelash growth product, has launched Revitalash Mascara ($24) with a proprietary clump-free formula. The ingredients are mostly standard for a mascara with some botanicals thrown in. Don’t confuse this with an eyelash growth product: there is no hair growth active here.

Revitalash uses a glaucoma drug called prostaglandin in its eyelash and hair growth products that is extremely effective, although there can be side effects such as irritation or even change of eye color. There is nothing like this in the mascara although, arguably, Revitalash added biotin to assist eyelash growth. Not one scientific study has yet to prove biotin achieves this and topical application of is most likely ineffective considering it cannot penetrate the skin. At best it makes hair more pliable.

Laura has been trying it out for a while and if there are mascara mavens who'd like to put this to the test and compare notes with her by writing us a review, leave comment below.

Ingredients

Water, Propylene Glycol, Glyceryl Stearate, C18-36 Acid Triglyceride, Polybutene, Polyvinylpyrrolidine, Cetyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Stearic Acid, VP/Eicosene Copolymer, Steareth-20, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Steareth-2, Phenoxyethanol, Xanthan Gum, Biotin, Calendula Officinalis Flower Extract, Camelia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Panthenol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben.