Recently my tastes have been running on the expensive side (I am more than a little spoiled by the amazing, but pricey E'shee Serum Cellular Repair) and as most of you know my favorite eye cream, Correct by YBF, comes in at $150. Knowing I should reign myself in before winding up (again) in retail rehab, I am trying out the cost conscious Reviva Labs' Firming Eye Serum ($19 ).

Rather like Nutra-Lift, Reviva Labs is impressive for using high quality ingredients whilst keeping prices keen. Case in point: the Perricone rivaling Alpha Lipoic Acid DMAE cream at $23 in the TIA shop. The Firming Eye Serum is a relatively new addition to the cost conscious line up and it has a refreshingly short list of ingredients that includes the cosmetic industry's new botanical darling, mulberry extract, an antioxidant and skin brightener.

I like that the second most dominant ingredient is nourishing, omega 3 rich olive oil and then, skipping lightly over a lone silicone, there is wheat protein - a film former and skin tightener. DMAE is almost Reviva's signature ingredient and is notable also for its firming actions. It is, however, a controversial ingredient with some limited evidence that it damages cells. More welcome, to my mind, is another Reviva favorite, alpha lipoic acid. This “universal antioxidant” helps fight future skin damage and repairs the existing by diminishing fine lines, giving skin a healthy glow, and boosting the levels and efficacy of other antioxidants, such as vitamin C (also present) and E.

Like many companies, Reviva has reacted to the public's dislike of parabens by reformulating its products. However, it is replacing parabens with the arguably worse sodium benzoate as well as the, thankfully, much more benign potassium sorbate.

I'll be testing Reviva's Firming Eye Serum over the next few weeks and will report back in about a month.

Ingredients in Firming Eye Serum

Demineralized spring water, Olive Oil, Cyclomethicone, Whole Wheat Protein, DMAE Bitartrate, Mulberry Extract, Lime Extract, Alpha Lipoic Acid, Ascorbyl Palmitate, Hyaluronic Acid, Allantoin, Xanthan Gum, Cetearyl Alcohol, Ceteareth 20, Potassium Sorbate, Sodium Benzoate, Citric Acid.