Jessica Biehl's been using her Revlon face time to promote it as the "start of something big". Revlon says 96% of the people they tested instantly saw longer, lusher lashes. So what makes the new Revlon Grow Luscious Mascara special?

Phyto-peptides are the ingredient that the brand is counting on to provide that extra oomph in the growth and lush department. Those phyto-peptides exist in the form of hydrolyzed wheat protein, which is generally added to hair products to promote hair strength. But we aren't sure if that 96 percentage comes from the simple fact that- like any other mascara - it is designed to make your lashes appear longer, of if the phyto-peptides are really doing work to complement your lashes' natural growth cycle. Studies of stress relaxation and elasticity on hair do show a reduction in brittleness and limpness, but there is no evidence suggesting hair growth. It may be beneficial to Revlon's marketing to do further testing; an inquiry into the effect of stronger lashes on hair growth involved in lashes' natural growth cycle.

Also making an appearance in the ingredient list, panthenol, a  vitamin B5 derivative common in hair care products with binding properties that allow it to coat and seal the hair follicles, lubricating the shaft and making the hair appear shiny. Phytotantriol is also included in the list, which research shows when combined with panthenol, can reduce the breakage of hair and show in overall improvement in hair texture.

There isn't much else to the mascara that differentiates it. Along with the common mascara additives of beeswax and paraffin, the product has several silicones and calcium aluminum borosilicate, which some evidence suggests is a carcinogen. There are also the regular potential irritants in the form of butylene glycol (which in pure form may be particularly irritating to the eye and eye lining) and phenoxyethanol, a chemical that can cause vomiting and contact dermatitis.

Despite Revlon Grow Luscious Mascara's claims to instantly longer lusher lashes, I've got some doubts about it's effectiveness. Had they added in another peptide or two, or given us something further to work with, it may have been a cheap mascara alternative to long lashes in a bottle. Since it doesn't, we'll just say it's a normal drug store mascara with the very nice intention of strengthening your lashes. Growth and length are another story.

Ingredients

Aqua (water) EAU), Parafin, Stearic Acid, Cera Alba ((Beeswax) Cire D'Abeille), Isododecane, Trimethylsiloxysilicate, Hydrogenated Polycyclopentadiene, Trisiloxane, C30 45 Alkyl Dimethicone, Cera Carnauba (Copernicia Cerifera Wax), Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Triethanolamine, Bis Vinyl Dimethicone Copolymer, Polymethylsilsesquioxane, Dimethicone, Hydrogenated Olive Oil Stearyl Esters, Isosteareth 200 Linoleate, Acacia Gum (Acacia Senegal), Hydrolyzed Wheat Protein/PVP Crosspolymer, Phytantriol, Nylon 6, Tocopherol Acetate, Magnesium Ascorbyl Phosphate, Panthenol, Methoxy Amodimethicone/Silsequioxane Copolymer, Silica, Calcium Aluminum Borosilicate, Simethicone, Butylene Glycol, Hexylene Glycol, Phenoxyethanol, Caprylyl Glycol, 1,2 Hexanediol, May Contain, Titanium Dioxide (CI 77897), Black 2 (CI 77266), Iron Oxides (CI 77491, 77492, 77499), Ultramarines (CI 77007)