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RMS Beauty Un Cover Up and Living Luminizer- reviewed and recommended


Blends into skin seamlessly


Inclusion of titanium dioxide
March 18, 2011 Reviewed by Marta 29 Comments
RMS makes natural, safe makeup that performs like a pro

I was recently given an introduction to celebrity make-up artist Rose-Marie Swift by my esthetician Ildi Pekar.  Now if anyone knows that I hardly ever wear any make up, it would be Ildi and so I was intrigued when she insisted that I should get to know Rose-Marie and her line, RMS Beauty. I followed up and Rose-Marie sent me samples of her bestseller “Un” Cover Up Concealer and something called Living Luminizer.

I have been using them both for the last few days and just love them. But before I go into details, the RMS Beauty back story is well worth a quick parenthesis. Rose-Marie Swift has daubed the faces of Gisele Budchen and Celine Dion. But one day she got sick and tests eventually revealed that her body held toxic levels of things like aluminum and mercury. A technician actually asked her if she worked in the cosmetics business. She realized that her war paint needed a rethink and RMS Beauty was born as a line of avowedly non-toxic make up.

I relate to this story as I have always regarded make up as pretty much belonging somewhere along the spectrum from ominous to dangerous and largely gave up wearing it about 15 years ago because I seemed to be allergic to most everything.

If “Un” Cover Up and Living Luminizer are anything to go by, RMS make up isn’t just out to do no evil, it also performs incredibly well. “Un” Cover Up is a really good concealer – just about one of the best I have ever used - that is creamy without being greasy. Its coverage is subtle and yet cover it does (even men could use this undetected).

“Un” Cover Up can be used to dab at trouble spots or even as a foundation. I tried it all over my face (I’ve been using #22, a medium tint) and initially thought it looked too dark (in the pot, it is quite brown). However, when I caught my reflection a little later, my skin tone looked normal only much, much healthier. Apparently, "Un" Cover Up "adjusts to your skin tone."

Living Luminizer defies obvious nouns, such as highlighter. RMS Beauty calls it the “ultimate illuminator.”  I was a little worried about how shimmery it seemed when I smeared it across the cheekbones, bridge of nose and just above the brows. But as with “Un” Cover Up, the initial effect soon miraculously disappears and all is that is left is a healthy, younger-looking complexion.

I found that they both play very nicely with Osmotics Inner Light. But even without this, I was really pleased with the way I looked – even under a harsh florescent light!

The only thing that mars these products, is the use of titanium dioxide, a possible carcinogen (although, its probably difficult to make them without it). All the ingredients are natural though and “Un” Cover Up includes nourishing cocoa seed butter and both have antioxidant rosemary.

I am now eyeing the RMS Lip Shine. Rose-Marie Swift might convert me to makeup yet.

Ingredients in “Un” Cover Up

*Cocos Nucifera (Coconut) Oil, *Ricinus Communis (Castor) Seed Oil, *Cera Alba (Beeswax), *Theobroma Cacao (Cocoa) Seed Butter, *Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol (non-GMO), *Rosmarinus Officinalis (Rosemary) Extract, and may contain: [+/- Titanium Dioxide CI 77891, Iron Oxides CI 77492, CI 77491, CI 77499]

Ingredients in Living Luminizer

*Ricinus Communis (Castor) Seed Oil, *Cocos Nucifera (Coconut) Oil, *Cera Alba (Beeswax), *Rosmarinus officinalis (Rosemary) Extract, and may contain [+/- Titanium Dioxide CI77891, Mica CI 77019]

  • May 10, 2013

    by Preksha @ TIA

    Hi Pamela,
    We still carry (and love!) the RMS Beauty Living Luminizer. You can find it here:

  • May 10, 2013

    by Pamela

    How can you advertise and have your Living Luminizrr no longer available ? Very disappinted

  • February 25, 2012

    by Paula

    By the way, last summer, I talked with Dr. Pratima on the phone. I wished I could have talked with her in person. I've found a chiropractor that is trained in Ayurvedic medicine. I love Pratima's skincare!

  • February 25, 2012

    by Paula

    Thanks, Marta. I just did. The product sounds great! I love coconut oil. Could I really use it as a foundation?

  • February 23, 2012

    by Marta

    Hi Paula, if you contact, we'll send you sample color swatches.

  • February 23, 2012

    by Paula

    How do I know what color to select? Are samples available?

  • October 31, 2011

    by Stacy Gwerder

    I think I'll be giving RMS products a go for sure! I will be checking out spirit beauty as mentioned in a previous comment. I'd like to congratulate Rose-Marie for not giving in to the peer pressure just yet, it's her line she can make it available where she chooses. We've been told where to find it what's so hard about having a notebook of sites/stores you purchase from, surely if you've figured out out what brands you prefer the list is relatively short. Be thankful it's available online and we don't have to travel the world to get it. I'm glad I found this article, thank you. :)

  • October 31, 2011

    by Stacy Gwerder

    I think I'll be giving RMS products a go for sure! I will be checking out spirit beauty as mentioned in a previous comment. I'd like to congratulate Rose-Marie for not giving in to the peer pressure just yet, it's her line she can make it available where she chooses. We've been told where to find it what's so hard about having a notebook of sites/stores you purchase from, surely if you've figured out out what brands you prefer the list is relatively short. Be thankful it's available online and we don't have to travel the world to get it. I'm glad I found this article, thank you. :)

  • September 16, 2011

    by mrsfitz

    I've re-read this RMS article and wanted to weigh in with a plea to bring the products to TIA. I've ordered from Spirit In Beauty, too but would rather do my shopping in one spot, TIA!

    By the way, if you haven't tried the eye shadow, do so. It's lovely and as a "over 50" I appreciate the cream style shadow. I've also tried some other mineral makeup shadows but find they travel to below my eyes which RMS does not. My only wish is that it came in more colors.

  • May 9, 2011

    by vicki

    just bought both products in chicago, at bloomingdale building. hands down, best concealer ever. was concerned wouldn't cover circles, it works as well as others for covering up, but doesn't get in creases at all. this is why i don't wear foundation and opt for tinted moisterizer instead. feel like rms is same concept. thanks marta!

  • April 4, 2011

    by Barb


    My skin is very dry and I prefer a dewy look. I even add Living Luminizer to the tops of my cheeks.

  • March 29, 2011

    by Asya

    I found out the RMS is carried in Europe by some selected stores and was lucky enough to find one in Brussels.
    I was looking for concealer/foundation - got #22 and I am quite happy with the result. I am using for years now Estee Lauder mousse foundation and I find that for a compact they did a great job. It smoothes easily and the most astonishing is that it vanishes completely, leaving coverage but not any traces. I am really happy with it. Besides it's all natural oils... Thanks for the tip, Marta!

  • March 27, 2011

    by L

    I ordered 22 and got it in super fast.
    It is almost unreal how different and how excellent of a cover up this is. I also ordered the lip balm you mentioned, Marta, and it is dreamy...meaning wonderful!
    I will be ordering more RMS products as well. I wish I would have askedfor some samples. I ordered thru spiritbeauty also.

  • March 26, 2011

    by imelda

    I am always looking for a good concealer as I have a few sun spots. Currently using Make Up Forever concealer. Will be glad to switch to RMS as I trust your recommendations. I'll write back with feedback soon.

  • March 24, 2011

    by Oksana

    I just used UnCover Up for the first time today, and also, had to use moisturizer prior. are you using anything for a more matte look?
    I used #11 - Marta was right: natural skin, but so much prettier! just need to figure out the "mattifying" factor.
    heading into summer, I think Eminence Sun Minerals SPF 30 in transluscent.

    purchased UnCover Up from - quick delivery; I asked for samples of #11 and #22 along with my purchase, they included that, as well as samples of a wonderful shampoo/conditioner Rahua.

  • March 24, 2011

    by Barb

    I absolutely love RMS. I have "UN" Cover Up 33 which worked well for me over the summer and I need to get "UN" Cover Up 22. The feel of it is light, not greasy at all, but it does do a nice job of covering. I have Lip2Cheek in Smile which gives a peachy glow to my cheeks and I want Illusive next. I find the make up long-lasting but I do need to apply over moisturizer. My favorite product is the Living Luminizer. It adds a youthful look to my face like no other product has.

  • March 23, 2011

    by Lynn

    This stuff sounds great. It might even wean me away from my Armani concealer and foundation. But really, life is too short to dredge the internet looking for it. I live in hope that RMS will let you carry it!

  • March 21, 2011

    by marta

    Hi Oksana, it does not shine at all.

  • March 21, 2011

    by ha ly

    Yes, please have this in the TIA store, if possible!

  • March 20, 2011

    by Oksana

    hi, Marta
    very interested in using UnCover Up as sheer foundation.
    - do you think, it's appropriate for combination skin? how strong is its "shine" factor?
    - is it pore-refining or enhancing?
    - do you have any suggestions of oil-balancing light makeup?
    using Jane Iredale Pure Pressed Base and love the color, SPF, but prefer the texture of sheer foundation; used Suki and EccoBella - refuse to set w/powder, end up w/blotting. too annoying!

  • March 19, 2011

    by Emily

    Oh! I did find the site's format with those odd arrows confusing and I see that I missed the full list of locations...sorry to all for being stupid...but it is not obvious. :-) I'll check it out when I'm downtown.
    But still agree with Jana--it would be great to see them on TIA! Sorry for creating confusion.

  • March 19, 2011

    by Alison

    I love RMS Beauty! It is also available online from I am in Australia and have received my orders from there very quickly.

  • March 19, 2011

    by Jana

    Hey Emily & all,
    I spent quite a while this morning doing online searches for RMS, just to find out more about the line after reading Marta's post. At the RMS website, it took me a bit to find all the retail locations listed, including the six sites in & around NYC (three with addresses in NYC proper & two in Brooklyn). Go to > locations > [then look at the top right, directly across from "USA."] You'll see up & down arrows. If you hold the down arrow, you'll also see the other states/cities/countries with RMS retail locations, including the six in the NYC region. (The website is full of those up/down arrows. With all due respect to RMS, I found those arrows a bit annoying and, in places, difficult to see & use.)

    All the above said, I also would very much like TIA to be able to offer RMS products. Like all of you, I'm interested in trying RMS and appreciate Marta's giving us a head's up on this line.

  • March 18, 2011

    by rose-marie

    Thank you so much for writing up my line. I appreciate it very much. I would like to make a correction regarding my website and store locations. If you use the scroll down symbol you can see that I have 4 stores in NYC. I also do free consultations for those interested in seeing the full line and an appointment can be made by emailing or calling 877-767-1147. Rose-Marie

  • March 18, 2011

    by Emily

    Marta, Thanks for the feedback. While I can understand RMS having concerns about online retail--they do make the product available on their own site too and may be concerned about supply online--they only list eight retail locations nationally on their website, of which four are in California and none are near my area (NYC).
    I guess my "pitch" to RMS would be that in the northeast, at least, their about-to-be-customers don't have a bricks and mortar alternative to find the products in, and would prefer to deal with an online seller they already know, trust, and transact with--ie TIA--(and oh yes, free shipping on *all* orders...)
    And as you say, it seems a shame as it's such a perfect fit for what your audience is looking for.

  • March 18, 2011

    by marta

    Hi Jaysie. Un Cover Up isn't greasy at all, although it just glides on. I think it would work well.

    Emily, sadly, RMS don't want to have any more online retailers selling their products. Very frustrating. I would love to be able to offer them to you all - this is the first makeup line that I've found that seems to fit so well with the TIA ethos. Perhaps if you all jump on and leave a comment here, we can get them to relent.

  • March 18, 2011

    by Jaysie

    Marta - How do you think the Cover Up would work as an eye shadow primer? Too greasy? I don't use eye shadow often but I use a primer to even out skin tone on my eyelids.

  • March 18, 2011

    by JustD

    Wonder how this translates onto women of color. Interesting.

  • March 18, 2011

    by Emily

    Marta, what a fascinating find! Would love to try this line--I wonder whether it's in retail? Or any chance you'll have it at the TIA shop?? As you know I became a firm convert to the Cle de Peau concealer a couple of years ago--but this sounds great, especially with the appealing ingredients and the price tag (about half of CDP)! Thank you!

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