I first discovered Rusk when I stayed at CuisinArt Resort in Anguilla (both brands are owned by Conair). The shampoo and conditioner were the amenities available in the rooms and suites, and I was impressed with the Rusk Sensories Shampoo calm Guarana and Nourishing Ginger. The two ingredients featured are meant to add a healthy, natural sheen and retain moisture. Fortunately, after trying it out, I was convinced.
The Rusk Sensories Shampoo's M.O. is that it features CFT (compressed formula technology), which enhances and expands the users sensory experience. What this basically means is that when the shampoo is compressed, it expands with the addition of water and gentle manipulation, releasing unique botanical/ozonic aromas. Thus, you get bang for your buck as the performance uses 30 to 50% less product due to the compression. I don't really buy the sensory experience enhancement (it reminds me of plenty of women in the shower in total ecstasy, which did not happen to me) but it definitely felt great on my head!
One of my favorite roots, ginger, is one of the top ingredients and has astringent, purifying and toning properties. It's also quite stimulating and great for the scalp, so look out dandruff! Right behind ginger is guarana, which is a little weird as I'm used to seeing it in energy and health drinks at Whole Foods. It's good to know it's useful for the hair. As a stimulant, it brings in the "sensory" appeal and gives that luster to your hair. While there's not a lot of information on guarana in hair care, I can see it doing more good than wrong.
I'm also a fan of panthenol, which smoothes and softens the hair. I also like Babassu (Orbignya Oleifera) Oil, an emollient that's great for the scalp. All in all, a great wash with a great, uplifting scent.
Water, Ammonium Lauryl Sulfate, TEA Lauryl Sulfate, Cocamide MEA, Glycol Stearate, Panthenol, Silk Amino Acids, Ginger (Zingiber Officinale) Extract, Guarana (Paullinia Cupana) Extract, Babassu (Orbignya Oleifera) Oil, Borage (Borago Officinalis) Seed Oil, Cinnamidopropyltrimonium Chloride, Polyquaternium 10, Fragrance, Allantoin, Citric Acid, Tetrasodium EDTA, Propylene Glycol, Sodium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, FD&C Blue 1, Ext D&C Violet 2