The tremendous growth of the global skincare industry, paired with constantly evolving ideas and concepts prove that there are certain products here to stay. Eventually, those products become the new classic. Here are just a few skincare trends that never go out of style.

Glowing, healthy skin

As the seasons change, so do makeup colors. Last year, favorites were barely there pastels, such as soft blue, pink, and lilac. It then changed to more dramatic shades of blue, aquamarine and gold. The one thing that hasn’t changed is the emphasis on healthy, blemish-free radiant skin. Absolutely bare, glowing and porcelain skin is always beautiful and classic.

BB creams – the new way to get a smooth, radiant complexion

Don’t we all seem a little bit confused with the ever-changing beauty lexicon?  BB creams are a newcomer and I’m sure most of us are still clueless as to what BB cream really means. The abbreviation stands for “Beauty Balm” or “Blemish Balm,” and these creams are basically tinted moisturizers with SPF built in. If you have recently visited Sephora, you can find BB creams everywhere and they are here to stay.

Some of my favorites are: jane iredale Glow Time Full Coverage Mineral BB Cream ($48 in the shop). This cream can be a bit rich and may not be suitable for people with oilier skin types or those who prefer a lighter consistency, but it provides wonderful coverage, especially if you are prone to redness or rosacea. For those who don’t need a lot of coverage and prefer a lighter formula, I would recommend Avitalin Luminizer Tinted Moisturizer SPF 25. The color is a neutral warm beige, which is suitable for all skin tones. It is also infused with 24-carat gold to provide a beautiful shimmering effect which gives your skin a nice, healthy glow.

Bee venom masks – anti-aging miracles

The buzz started when Deborah Mitchell, a British esthetician, announced that she created a breakthrough anti-aging cosmetic formula called “Nature’s Botox.” She claimed that the miracle mask with bee venom (Heaven Bee Venom Mask) produces amazing results and has the ability to instantly lift, tighten and firm skin. The bee venom mask has become a favorite for Camilla Parker Bowles, Kate Middleton, Victoria Beckham, Dannii Minogue, Michelle Pfeiffer, and Gwyneth Paltrow, among others. I personally have tried the Heaven mask and found it to be a bit overrated and overpriced. There are plenty of good quality and reasonably priced masks with bee venom available. If you’re interested in testing the miraculous effects of bee venom on your skin, try the Royal Nectar Mask with bee venom ($65 in the shop).

I’d also suggest having realistic expectations about the effects of bee venom on your skin. Will it create a Botox-like effect and instantly illuminate all your wrinkles? I’m skeptical. Russia has conducted several clinical studies on honey bee venom, which is scientifically proven to be especially useful for treating arthritis and other systemic inflammations. My personal opinion is that because bee venom has the incredible ability to increase blood circulation and have a stimulating effect, it helps to activate the cell activities, stimulate new cell production and rejuvenate the skin. This is why bee venom masks are here to stay.

Exotic oils

Since Rodin Olio Lusso’s “miraculously effective blend of eleven essential oils” (with a steep price tag – $150 for a small bottle) with a delicious and luxurious aroma entered the cosmetic market, it didn’t fall short of expectations. We all knew about the positive benefits of essential oils for our skin, even before this product arrived, but it seems this particular blend managed to completely change our view of essential facial oils

Why? It simply worked! It feels like a precious elixir against the skin and after just one application, the skin becomes velvety soft and hydrated. But nowadays we have so many exotic face and hair oils to choose from. When I started to work on my own skincare line, Avitalin, I couldn’t resist creating my own exotic potion: Oleo Exotica. It does what oils are supposed to do for your skin – fortify with vitamins, hydrate, provide anti-aging properties, and make the skin glow from within. When you choose the right oil for your skin, look for one that absorbs immediately without leaving a greasy residue and most importantly, pay attention to the aroma. Aroma matters!

At-home facial devices

Sometime around 2007, the Clarisonic skincare system arrived and it almost immediately landed on Oprah’s favorites list. We all know what that means… the revolutionary device for home use, considered the best innovation in the world of cleansing, invaded our homes. Since that time, new home use devices are coming out every year and they permanently claim their space in our bathroom cabinets. The question is: do they really work? My personal opinion is that these devices are not created to replace professional treatments simply due to the fact that they do not have sufficient power. They are good for maintenance between the professional treatments.

Here are just a few I recommend:

Clarisonic Mia ($200). If you have a Sonicare toothbrush at home, you will likely enjoy using the Clarisonic Mia facial brush. Because the sonic frequency moves at more than 300 times per second, it will help to remove makeup better than traditional methods, thoroughly cleanse pores and create noticeably healthier-looking skin. If you don’t want to spend a lot of money for this simple cleansing device, you might consider the Sirius Sonic ($49 in the shop).

Ultra Renew Ultrasonic LED by Truth In Aging ($89 in the shop). This home device is reasonably priced and combines two treatments in one. You can easily switch the device from LED to ultrasonic mode. I am not a great believer in LED therapy, but I like what ultrasonic does for the skin. It produces a thermal effect by heating up the skin tissue, which stimulates collagen production. You have to apply the firming serum in gel form with the use of ultrasonic since it helps the product penetrate deeper layers of the skin. For the optimum anti-aging effect, I recommend using a gel with peptides.

PMD Personal Microderm System. I am a strong believer that some treatments should be done only in a professional office, but I absolutely love this device. It’s very safe to use (the product includes a training DVD) and helps to exfoliate the skin beautifully, leaving it glowing and healthy.

Time-tested, scientifically proven ingredients

The cosmetic industry is constantly evolving and there are a plethora of cosmetic ingredients available today. Unfortunately, you almost need to be a scientist to understand how these ingredients work and which ones are supported by extensive scientific research. There are a few to look for when you buy your next anti-aging cream.

Retinol is still the gold standard for anti-aging skincare. Always check the amount of retinol a product contains. I recommend sticking with a higher amount of retinol because only medical-grade retinol creams really work and can produce a sufficient level of exfoliation. Also look for products that contain hyaluronic acid, peptides, growth factors and stem cells.

Amatokin is the first skincare lab that started working with stem cell technology but unfortunately it uses a lot of harmful chemicals in its formulas and the price is unreasonable. I suggest products such as Stem Cell Skin Care Serum by Emerge Labs, Dr. Goldfaden Stem Cell Serum or Avitalin Biocell Vitality cream with a plant-based stem cell extract.

Clinical facials

Clinical facials with their no-nonsense approach and with their primary goal to go beyond simple relaxation and pampering, have gained more and more popularity over the years and they are here to stay. Clinical facials incorporate high-tech devices such as microdermabrasion, microcurrent, ultrasonic, lasers and stronger grade peels to achieve long-lasting results. Clinically trained estheticians most of the time work with doctors and possess a better knowledge of skin physiology. This is why you should feel more comfortable to invest in these types of facials.

Natural skincare concept

If you look at the statistics, you’ll notice that the natural skincare market has been growing by about 20 percent a year worldwide since the 1990s with a predicted steady increase ranging between 10 percent to 50 percent in the near future. The modern consumer has become smarter and more educated and we can see how intelligent and informed buyers have shifted from purchasing from mass production skincare companies to the smaller skincare lines with a more natural approach. These are the companies that really care about their customers’ well-being and the environment.

In our constant quest for pure, greener and healthier cosmetics, we all learn not only to read the labels and eliminate harmful chemicals from our everyday life, but to respect our world and make it a better place to live. And this is not a trend anymore but a new life concept that is definitely here to stay.

Marina Volod is the founder of Avitalin. Read more about Marina and her natural skincare line here.