The first thing intrigued me about SkinOwl (a name that to me implies epidermal wisdom) was the mission statement (I’ll come back to that in a moment) and the founder’s moment of epiphany when she realized that “results were in the INGREDIENTS of the products I was using vs. what was being marketed.” I could relate to that, but the proof is in the testing and SkinOwl Eye+ ($46 in the shop) is an eye cream that is so unusual that I wasn’t at all sure what my final verdict would be.
SkinOwl’s packaging of a plain carton, simple white label and utilitarian jar states that this is a modern mostly natural brand. So far, so good, but nothing out of the ordinary. What is unique about SkinOwl Eye+ is the texture. I’ve never come across an eye cream quite like it.
Cream is most certainly a misnomer. Eye+ is a sort of solid gel. Immediately, it is evident that a small dab goes a very long way. I feared that it might be greasy on application. It certainly glides easily over the skin, a boon for the delicate eye area. It absorbs surprisingly quickly, but does look a little shiny. As I don’t wear eyeshadow, I can’t report on how it works with makeup (although SkinOwl says that it does).
I can report on how it works with the skin though. One of mission statements of SkinOwl founder, Annie Tevelin, is that she “wanted people to see results overnight.” So I used SkinOwl as my night eye cream and found that in the morning my eyes were not puffy and looked moisturized and refreshed.
Over the course of my 30-day test, I found that it is a very good solution for crepey skin. This is a hydrating eye cream for any age and for those showing signs of crepey lids and under eye area, it would be a very good choice. It certainly doesn’t stint on the antiaging ingredients.
Rarely have I seen so many amino acids in an eye product. And they are most welcome – my skin does very well with amino acids. Amino acids are the building blocks of proteins. They band together in chains to form the stuff from which life is born. Among other things, amino acids are an essential part of the synthesis of collagen and elastin. There are 13 amino acids in SkinOwl Eye+.
The formula also contains a botanical alternative to hyaluronic acid and MSM, which is has the ability to enhance collagen bundles and keratin and, according the University of Maryland, helps form connective tissue in skin.
Although only the herbal base and cucumber distillate are organic, the formula’s carefully chosen ingredients live up to SkinOwl’s other mission statement: to go beyond skin care and “deliver a core component of total self-care.”