Smashbox Cosmetics was the brainchild of two brothers, Dean and Davis Factor- it should be known that they were the grandsons of makeup legend Max Factor. After the two combined their skills, they launched the brand in 1996.
Smashbox has a massive lineup which can be very accommodating to all skin types. They are also very active in numerous areas with proceeds going towards Children’s Miracle Network and working on raising funds for Hollywood Arts. Smashbox products are also cruelty free and they make their packaging with an emphasis on being green. All of their packaging is recyclable and made using Sustainable Forestry Initiative (SFI) Certified paper and soy ink and they use green initiatives at their offices like recycling and carpooling. Smashbox also offers gluten free products that are allergy tested.
While they’ve taken big leaps to helping the earth, the same can’t be said for what makes up their products. Ingredients like aluminum powder, fragrance and retinyl palmitate have found their way into some of their products which can be a cause for concern.
Smashbox Cosmetics is quite popular and especially appealing to a younger demographic (20s and 30s). The company lists ingredients for its products on the Smashbox website, though some product ingredients are only listed on the actual packaging if they are sold in a case or in bulk (Wish for the Perfect Palette, for example, comes with 49 eye shadows, 8 lip glosses and more).
Smashbox has great practices but poor ingredient choices at times. They’ve gone out of their way to be cruelty free and be green but have failed when it comes to eliminating potentially hazardous ingredients to their products. Although phenoxyethanol and multiple parabens make an appearance in Smashbox products, most of the company’s merchandise isn’t terrible in terms of ingredients. In fact, Marta reviewed Smashbox O-Gloss and discovered that its components were actually very good. Emily reviewed and recommended Smashbox Halo Hydrating Perfecting Powder for its moisturizing and covering abilities.
While you may not want to use all Smashbox products everyday because of certain ingredients, the company makes quality beauty items overall that may be worth looking into.