Stila was launched in 1994 by a leading celebrity makeup artist, Jeanine Lobell, who was born and raised in Sweden by her expat parents. With a growing portfolio of clientele and work on film sets, Jeanine decided to create a small makeup line for her friend's boutique and named it what it is now known as today. She says she it's a play on the Italian word stilare, which she says is to word or to pen. "So as we say, it's your own signature style."

Today, Stila is commonly associated with their whimsical packaging, and the use of illustrations to represent the styles of different personalities instead of celebrities or figures. Many of their shadow palettes also come with tips and instructions accompanied with graphics, or even built-in voice recordings (such as with their Smokey Eye Palettes) on how to apply.

Their tagline is "modern. approachable. individual."

The Good:

Stila is widely available at Sephora and Ulta stores, as well as their own website. In late 2009, Stila launched "The Makeup Player" -- a portable makeup case and sound system which connects to any mp3 player to download, watch and listen to free makeup lessons or music.

As for the products, you can expect to get a great look from the wide array of colors offered.

The Bad:

This is a makeup company that isn’t pretending to be something it’s not. You won’t find healthy, good for your body products here. Just typical makeup with ingredients that you might not be thrilled about.

The Truth:

Stila offers bright and beautiful colors, and most of their packaging are recyclable and biodegradable. However, there is not an emphasis on natural ingredients, leaving most of the products infused with chemicals and irritants. Our best advice is to use sparingly.