Yet another 80’s supermodel is championing the anti-aging cause.  This time it’s Marie Helvin, who last Thursday posed in the window display at Selfridges in London to launch Stop.  Stop is not your standard celebrity-endorsed skincare range.  No, this one is a celebrity-endorsed skincare device.

What this little space-age gadget purports to do is to “stop” the signs of aging on the face, neck, and hands by heating the tissues under the skin.  The low-power radio frequency energy emitted by the Stop device is, in turn, supposed to tighten collagen fibers and stimulate the production of new collagen.  Radio frequency technology, the latest of which is named TriPollar, works by passing an electrical current through the body, producing heat in both superficial and deep dermal layers.  It is currently used in thousands of clinics in over 50 countries with the ReGen and Apollo systems, which provide fat reduction, body contouring, and non-surgical face lifting.  Stop puts professional TriPollar technology in the hands of consumers, offering results that would typically require a trip to an aesthetician.

Whereas a typical TriPollar treatment consists of 6-8 sessions, the recommended regimen with Stop is 15 minutes a few times per week for up to six weeks.  The process of using Stop might seem a bit daunting, not to mention icky.  Before putting your face or body in contact with Stop, you are supposed to apply a provided slimy preparation gel to the target area to protect the skin and ensure the optimal temperature.  You then connect the device to a power supply, select the intensity setting, and glide it around in circular motions, making sure that all four electrodes are in contact with the skin.  You are advised to follow up with Stop’s After Treatment cream to soothe skin and enrich it with nutrients that will ensure long-term results.

Stop has not been on the market long enough to gather substantial feedback from users.  Selfridges in the UK has an exclusive deal to carry Stop during the month of September, and the product will launch at Harvey Nichols and throughout France in October.  As far as clinical studies go, in tests conducted by the manufacturer, the hand-held device was effective at firming skin and boosting collagen renewal.  A 3.5 week clinical trial demonstrated up to a 50% increase in dermal thickening (ostensibly the equivalent of 10 years in the skin’s lifespan) and a 35% reduction of fine lines.  After the initial treatment, results showed tighter, more supple skin with less fine lines and wrinkles.

Though the Stop seems primed to start a skin care revolution across Europe, there is no word yet on U.S. domination.  The gadget will set you back 490 pounds- the British kind- not the kind around your midsection.  But at just under $1,000, the Stop is more cost-effective and non-invasive than surgery.  Whether you are willing to shell out for the Stop might depend on whether you want to forego your regular trips to the aesthetician.  The buck stops there.