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Targeting Tooth Stains with Target Whitening Wraps

Is a Solution for:
Dull Skin, Oily Skin
June 13, 2009 Reviewed by admin 8 Comments

If you desire the pearliest whites but don't care to spend your hard-earned money on expensive dental treatments or lack the patience to peel and apply those flimsy films, then I suggest you stop by your local Target and pick up a pack of generic Target-brand Whitening Wraps. Though I was unconvinced that a generic 7-day “wrap” kit could compete in the major league, a full trial proved that Target provides a superior product that not only performs well, but also manages to cut out common frustrations associated with application.

On a lazy Sunday a few weekends ago, I went shopping at Target (pronounced “Tar-jay,” of course) with my boyfriend, who, despite being rather carefree cosmetically, is hyper vigilant when it comes to oral hygiene and tooth appearance. In an effort to achieve movie-star whiteness, we have tried everything from professional bleaching treatments with trays and lasers to omnipresent strips, abrasive toothpastes, and special toothbrushes, all in all adding up to a modicum of success and a pretty significant dent in our piggy banks.

After reflecting on our many treatments, the ultimate lesson we took away was that price does not necessarily guarantee better results. On a whim, we passed by Target’s oral care aisle and decided to compare the various available whitening products. With a price point at nearly half of its name-brand counterparts, Target’s whitening wraps appeared to be a unique and inexpensive alternative.

The first thing that stood out about Target’s product was its design. I had assumed that the difference between the Target-brand product and comparable brand-name products was simply an apprehensive legal department and potential proprietary rights. It was a pleasant surprise to find that the wraps actually do just what they suggest: wrap! Instead of slimy strips that can slip around the teeth, Target’s whitening kit consists of waxy wraps that firmly adhere to the teeth. Whereas strips are often flimsy and difficult to remove, Target's wraps have a solid construction, mimicking a small waxy mouth-guard.

Just like the average mouthful of teeth, the upper set of wraps is larger than the lower set. The waxy back flap bends over the backside of the teeth, much in the same way as the garments for a paper doll are held in place. Application of the wraps is intuitive, and both top and bottom rows stay sheathed with no slippage during the recommended span of time. The only downside to Target's bulky wax design is that throughout the whitening process, you'll sport a mouthful of blue teeth and a lisp. Not exactly a treatment to try in public, which traditional whitening strips typically permit.

But with the wraps, I found that I could depress the wax into the cracks and crevices of my front upper and lower teeth, thus ensuring that the whitening potion would zap every trace of yellow. What comprises this whitening potion is the same enamel-safe ingredients used by dentists. PVP, or polyvinylpyrrolidone, is a substance that helps prevent new stains from adhering to teeth. It is also present in the original Rembrandt whitening system, the overpriced professional BrightSmile treatment, and the on-the-run GoSmile whitening ampoules.

Hydrogen peroxide, one of the most common active ingredients in whitening products, can cause severe tooth sensitivity in proportion to its strength in the formula. Target's wraps seem to contain the perfect concentration, managing to whiten without seriously irritating gums. I must stress that this balance is only achieved if you closely follow instructions, which indicate that the strips should be used twice a day for 30 minutes over seven days. Exceed the thirty-minute allotment (as I did on one occasion), and you'll be tempting the sensitivity demons.

Unlike smaller, slip-happy strips, which often lose their hold and leave a large swathe of teeth untreated, Target's wraps actually mold to your teeth. Besides application and construction, the wraps also improve on their competition by providing more coverage, meaning more teeth are whitened. After a full week of targeting our tooth discolorations with Target wraps, we both noticed a dramatic difference. Altogether, Target's price, comfort, and results outshine every other teeth whitening product we've tried.


PVP, Water, PEG-8, Acrylates Copolymer, Hydrogen Peroxide, Sodium Saccharin, Disodium EDTA, Poloxamer 407.
  • July 25, 2014

    by mamta

    i'm new to the whitening system but today was my first time using it and i have no idea if i did it right. i know its not rocket science, but i had a question. after the 30 minutes are over, is the color blue supposed to be gone? are u just left with the thin clear paper in your mouth? i have no idea what's supposed to be left, if anything after the 30 minutes. if someone could help, that would be great! thnx!!

  • May 19, 2011

    by hanna

    has anyone had problems with tasting the gel? i have this problem with every product. I put on the strip and i press it against my teeth but i get a taste of the gel and it get all over my mouth and i cant swallow because if i do i taste it and almost throw up. I think its a problem of how i put them in because no one else talks about this.

  • September 16, 2010

    by Christean

    I love love the target brand whiting strips: i actually have them in my mouth right now as im typying: i do notice the "tingling sensation" as the wax strips get to work: So far so good I highly recommend them:

  • February 8, 2010

    by Lauren

    This was a great post! Im trying to wraps for the first time right now! Im so excited to see my results! you're a great writer, too. Keep it up! : )

  • November 1, 2009

    by Clover

    This is my first day trying the target brand whitening strips.
    My teeth were very stained, (from bad allergies, post nasal drip), I've never smoked , and I don't drink coffee or tea. Anyway, I tried crest advanced
    strips about 4 mths ago, and they worked great. I could finally feel comfortable showing my teeth. The whiteness has faded a bit and I decided to do it again, but wanted something cheaper. I've used the strips twice today, and can already see a small difference. I love how they stick so firmly to the teeth! The crest strips used to move slip all over my teeth. And the packaging crest uses to hold the strips is clear, twice it fell out of my hands and was never to be found again. ( like trying to find a contact lense). I paid half the amount I had to for the crest. I highly recvomend the target brand wraps!

  • September 2, 2009

    by Stephanie

    Has anyone ever gotten bright white blisters on their gums when they were finished with the whitening strips? They hurt and are huge. The wax strip wasn't even on my gum, so I dont know how it happened..

  • August 12, 2009

    by Julie

    I used the Top Care Wraps that have the same ingredients just last night for 1/2 hour and my teethe feel rough like the emamel is gone. Ever heard of that?

  • July 11, 2009

    by Bess

    I jumped on the Target bandwagon and WOW, what results! After five days, my pearly whites are brighter and whiter than my dentist's product for one-third the cost. Many many thanks for this tip!

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