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The Best Skin Care Regimen for Your 30s

February 21, 2018 Reviewed by Marta 2 Comments

You’ve arrived, 30-somethings. It’s time to get serious about skin care. This is the decade where visible aging starts to take the form of fine lines and dark spots. Your skin may also be feeling sluggish as cell turnover slows, resulting in dullness and dark circles. However, it's never too late to get with the (prevention) program. Your routine should no longer only consist of the basics — cleanser, toner, and moisturizer. Load up now on sun protection and antioxidants, as well as some powerful anti-agers, and your skin will thank you later.


Priority no. one: Get rid of any harsh, foaming acne cleansers (even if your skin is still prone to breakouts).  They tend to be too drying and stripping, which is less than ideal when it comes to preventing aging skin. Instead, opt for a gentle and sulfate-free face wash. Enter Expurtise with a detoxifying cleanser that is natural and mostly organic: Expurtise Effective Anti-Aging Ultra Purifying Cleanser ($36 in the shop)

If you regularly use a toner, try Your Best Face Uplift Toner Mist ($22 in the shop). It has antioxidants and botanicals to fight signs of fatique in the complexion, evening out blotchy skin and brightening dull skin.


Starting in your 30s, cell turnover and the metabolism of your cells will begin to slow down. The pileup of dead cells and debris can lead to clogged pores, dullness and accentuated fine lines. Twice-weekly exfoliation with alpha or beta hydroxy acids will give you a brighter complexion, refine your skin tone and help close enlarged pores. Mild chemical exfoliation also normalizes the skin’s moisture barrier so it’s better able to hold water.

Dr. Dennis Gross' Alpha Beta Ultra Gentle Daily Peel ($88 in the shop) is a great introduction to exfoliation. There's also a lovely brightening mask from Your Best Face with Green Matcha and Manuka ($88 in the shop).


As we age, our skin’s moisture levels begin to decline. Daily moisturizing is a must no matter your skin type — let us remind you that the production of oil is different than the skin’s water content. There are few things you want your moisturizer to contain: humectants like hyaluronic acid, sodium hyaluronate and glycerin will help draw in and trap moisture; emollients — which can be fluid or thick in texture — and plant oils will thwart water loss and protect the skin barrier.

Skinveda Amlaki Cocoin Milk Facial Lotion is a light emulsion that is perfect for a T-zone skin type. Based on Ayurvedic practices, the formula helps impart a velvety feel, while holy basil oil acts as a COX-2 inhibitor and helps regulate oil production while Indian gooseberry fruit extract promotes a healthy glow. If your skin is oily, go for Your Best Face Boost ($65 in the shop), a lightweight moisturizer that's formulated to clarify the complexion, tighten and tone skin, prevent excess oiliness and discourage blemishes. Dry skin will drink up Ayelet's Opulence Superfruits Defense Cream ($44 in the shop), a nutrient dense moisture cream that boosts skin’s health with natural humectants, phytonutrients and antioxidants.


Protecting your skin from sun damage is non-negotiable. Hopefully you’ve been diligent with sunscreen use, but now’s the time to step up your sun smarts as thirtysomethings are more susceptible to pigmentation and fine lines. The best approach includes both SPF and antioxidants, which neutralize free radicals —borne of environmental aggressors like sunlight, pollution, heat — shown to injure collagen and activate pigment. Antioxidants like vitamin C, vitamin E, ferulic acid and spin trap (which has the superpower ability to intercept free radicals before any damage is done) can help protect and repair the skin throughout the day.

We like AO Skincare Protect with SPF 30 ($59 .95 in the shop), a silky — never chalky — cream that features the abovementioned antioxidants and the slightly less known astaxanthin. Another Truth In Aging favorite is Prana SpaCeuticals Purifying Day Lotion SPF 30 ($38 in the shop); it leaves an invisible, matte shield that is ideal for oilier skin types. Suntegrity 5-in-1 Natural Moisturizing Face Sunscreen ($45 in the shop) is a tinted cream that provides natural coverage and a radiant glow.

Content with your current sunscreen? Apply a serum, like Your Best Face Antioxidants Concentrate ($65 in the shop), before layering on your block. 


Don't stop there! Here are a few more steps you can take for a smooth, glowing complexion. 

Get ahead of lines and wrinkles

Start supporting your collagen cells now for major payoff later. Skinveda Calendula Horsechestnut Firming and Moisturising Crème ($70 in the shop) synergistically combines horsechestnut seeds and quinoa milk peptides provides firming action while giving the complexion a dewy glow due to licorice root.

Brighten up

Is your glow a no show? Sadly, dullness becomes increasingly common at this age. Consider applying a concentrated brightening serum with a modern form of kojic acid. Try Your Best Face Brightening Concentrate ($35 in the shop).

Keep an eye on your eyes

Because the eyes are the usually the first area to show signs of aging, focus on strengthening this thin skin. Go for a multi-tasking cream with plumping peptides, hydrating hyaluronic acid, dark circle diminishing caffeine and protecting antioxidants such as Expurtise Effective Anti-Aging Eye Serum ($65 in the shop). If dark circles are an issue, try Ayelet Brightening Bio Active Under Eye Cream ($28 in the shop). Your Best Face Nourish ($55 in the shop) is designed to address puffiness and dark circles with preventhelia, elhibin, leucidal, knotgrass flavonoids, and kojic dipalmitate. 

Control hormonal breakouts

Blemishes, specifically hormonal cysts, can still be common for women in their 30s — so not fair! Spot treat with salicylic acid; it unplugs pores while reducing swelling and redness. Or, if your skin can tolerate it, try bacteria-killing benzoyl peroxide. Also beneficial: Blue light therapy. The rays have been shown to penetrate follicles and kill off the bacteria responsible for acne. Give it go at home with the Truth Vitality Lux Renew ($279 in the shop). 

  • February 22, 2018

    by Marta

    Good catch Mariel. It is $65 and the article has been corrected.

  • February 21, 2018

    by Mariel

    Is the price for Expurtise Effective Anti-Aging Eye Serum incorrect? It says 32 in the article but 65 in the shop

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