Coffee addicts take note: The bean in your ritual cup of joe may perk you up on a daily basis, but the fruit of the coffea arabica plant could also shed years off your face with its potent antioxidant properties. We first touched on the benefits of coffee in cosmetics and the coffee berry in 2008, but the arrival of National Coffee Month brings us back to the caffeinated subject once again.  According to the Institute of Anti-Aging Research, coffee berry extract has potential anti-aging benefits in the skin because of it’s high concentration of polyphenols, and has shown significant improvements in dyschromia, fine lines, wrinkles and the overall appearance of the skin.

Steifel Labs, the first lab to market the extract in May 2007 with the Revaléskin line, states that the coffee berry extract has an oxygen radical absorbance capacity (ORAC) between 15,000 and 17,500. This makes it able to better quench free-radicals and  prevent and neutralize environmental damage. Revaléskin claims that polyphenols such as chlorogenic acid, condensed proanthocyanidins, quinic acid, and ferulic acid are responsible for fending off these free radicals that cause cell damage and consequently age the skin.

Coffee berries are believed to be rich in antioxidants because the plants grow in sun-drenched regions near the equator. To protect themselves from high doses of ultraviolet radiation, the coffee plants synthesize powerful antioxidants – antioxidants that are thought to be as much as ten times more potent than those in green tea.

Other lines such as Priori are now incorporating the trademarked Coffeeberry extract; Malie Organics uses a Hawaiian version of it in its anti-aging elasticity cream. The coffee fruit extract is grown in the Kona Coffee Belt, which covers an area of only 30 square miles, making it one of the world’s most limited producers.

The bean itself has not been abandoned either. Naturex launched Effineo in 2009, a slimming active from decaffeinated green coffee that is supposed to reduce the adipocytes diameter and fight cellulite. The craze has led to beauty related innovations in drink-form, too. Nescafé recently launched a collagen instant coffee in Singapore, but scientists question the benefits of it since drinking collagen would result in it being broken down before being excreted.

Berry, bean or beverage – coffee has the beauty industry wired – I’m off to grab my latest maple latte.