Coffee - From fruit to bean to beverage
Steifel Labs, the first lab to market the extract in May 2007 with the Revaléskin line, states that the coffee berry extract has an oxygen radical absorbance capacity (ORAC) between 15,000 and 17,500. This makes it able to better quench free-radicals and prevent and neutralize environmental damage. Revaléskin claims that polyphenols such as chlorogenic acid, condensed proanthocyanidins, quinic acid, and ferulic acid are responsible for fending off these free radicals that cause cell damage and consequently age the skin.
Coffee berries are believed to be rich in antioxidants because the plants grow in sun-drenched regions near the equator. To protect themselves from high doses of ultraviolet radiation, the coffee plants synthesize powerful antioxidants – antioxidants that are thought to be as much as ten times more potent than those in green tea.
Other lines such as Priori are now incorporating the trademarked Coffeeberry extract; Malie Organics uses a Hawaiian version of it in its anti-aging elasticity cream. The coffee fruit extract is grown in the Kona Coffee Belt, which covers an area of only 30 square miles, making it one of the world’s most limited producers.
The bean itself has not been abandoned either. Naturex launched Effineo in 2009, a slimming active from decaffeinated green coffee that is supposed to reduce the adipocytes diameter and fight cellulite. The craze has led to beauty related innovations in drink-form, too. Nescafé recently launched a collagen instant coffee in Singapore, but scientists question the benefits of it since drinking collagen would result in it being broken down before being excreted.
Berry, bean or beverage – coffee has the beauty industry wired – I’m off to grab my latest maple latte.