I came across theBalm’s timeBalm concealer quite serendipitously. I was working at a small magazine a few years ago and reached into the beauty giveaway bin to find a concealer that looked like it matched my skin color, from a brand I was unfamiliar with. It stayed in my desk drawer for a few weeks before I decided to try it out -- I have been replenishing my supply of it since.

First and foremost, the color match for my tan skin (I use medium/dark) is better than any concealer I’ve ever tried, and that’s not easy for me to find. With only 6 shades though, I’m guessing it might not be the case for everyone. But more importantly, it didn’t seem to clog my pores or make me breakout (huge plus). Moreover, it glides on with excellent coverage that stays put all day. I threw away any and all foundations I owned, opting for this spot treatment instead.

The interesting thing is that timeBalm is considered an anti-wrinkle cream concealer. I never really understood why until I started going through the ingredients list and found that it consisted of a few antioxidants (like soybean) and phospholipids. These are fatty acids whose main biological function as members of the lipid family include energy storage, as structural components of cell membranes, and as important signaling molecules.

Tetrahexyldecyl ascorbate is an form of vitamin C used in many anti-aging products due to its ability to increase collagen levels, brighten skin, and repaire the negative effects of UV exposure. It also stimulates the skin to produce glycosaminoglycans, natural moisturizers that allow skin to absorb moisture from the body itself. Copernicia cerifera (carnauba) wax is used with beeswax to add shine and is an effective anti-caking agent.

The use of panthenol and linoleic acid perhaps explains why this concealer always seem to keep my pimples at bay. Panthenol is considered a potential acne treatment due to its anti-inflammatory and antimicrobial properties. It’s also adds essential moisture. Linoleic acid is also used as for its anti-inflammatory, acne reduction, and moisture retention properties.

All that said, it does contain two parabens tagged on at the end of the ingredients list, including propylparaben and butylparaben. Since it’s at the end of the list though, I still feel comfortable using it. A confusing thing about their ingredients list is also at the end where they say it MAY contain talc, which can be irritating for some people. Though, I consider myself to have fairly sensitive skin and haven’t had any reactions myself.

Being my go-to concealer for years that has never failed me (and one that I’ve also gotten many friends to happily follow suit), I'm going to stand by this one.


Tridecyl Trimelitate, Neopentyl Glycol Dicaprylate/Dicaprate, Dioctyl Adipate, Isoeicosane, Copernicia Cerifera (Carnauba) Wax (Carnuaba), Beeswax (Apis Mellifera), Tetrahexyldecyl Ascorbate, Capric/Caprylic Stearic Triglyceride, C18 36 Acid Glycol Ester, Panthenol, Tribehenin, Ceresin, Glycine Soja Oil (Soybean), Linoleic Acid, Glycine Soja Sterol (Soybean), Phospholipids, Lauroyl Lysine, Folic Acid (Folate), Propylparaben, Butylparaben, Propyl Gallate, May Contain (+/-): Talc, Mica, Silica, Titanium Dioxide, Iron Oxides