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Green Brands - Five Best of 2010

Reviewed by Shyema April 18, 2010 18 Comments

Last year, we did a round up of five best organic brands that have given us visibly positive results in our tests and trials. Their eco-friendly philosophy and plausible scientific backing gave the brands even more cred with us. Continuing with tradition, we’re celebrating Earth Day 2010 with some more favorites we’ve added to the list over the year:

Potent botanicals without the harsh chemicals, this organic brand works with fair trade partners around the world. Amala’s Rejuvenating range is big on cocoa extract, which is high in flavonoids and lessens skin reddening. A French study also saw that cocoa polyphenols improved skin elasticity. We fell hard for their toner, and collagen mask (so much so, it was part of our Five Best facial masks!).

Amala’s Purify Collection also includes their Blue Lotus Face Mask which is loaded with antioxidant properties such as bioflavenoids quercetin and rutin. Along with softening shea butter and jojoba, our tester found her skin smooth and kept her acne at bay.

100% PURE
We can always appreciate a skin care brand with an ingredients list where often enough, we don’t even have to go to the dictionary for. That’s how simple beauty starts with 100% Pure. Their Potent Mushroom & Peptide Antioxidant Concentrate is rich in acai and pomegranate oils, and the Pineapple Enzyme Facial contains brightening fruit enzymes that promote skin elasticity and new skin cell growth. For a foaming cleanser that never makes the skin feel dry or tight, try the Cranberry.

Thanks to Kim, we got to know their tinted moisturizer and a makeup range that uses only pigments from fruits. They stick to their principles with organic ingredients that deliver beautiful results.

We’ve had a string of good luck with John Masters Organics. Marta raves about its Vitamin C Antiaging Face Serum (she says “there’s not a single thing to dislike!”) which evens out the skin tone and moisturizes. But John Masters has more than just skin products worth the praise — their hair products also work wonders. Their Lavender Avocado Intensive Shampoo and Conditioner brings back a warm luster and volume to hair while still being safe for chemically-treated locks. Lavender apparently also helps hair growth. According to a University of Maryland study, testers who massaged their scalps with lavender and other essential oils daily for seven months experienced significant hair re-growth compared to those who massaged their scalps without the essential oils. Also recommended: Mandarin Maximum Moisture (which Copley says is a “miracle in a slim bottle”), and Herbal Cider Hair Clarifier and Color Sealer which is heaven-sent for oily hair.

Skin Perfection is all about delivering organic, anti-aging products without harsh chemicals, toxic synthetics, fillers, or parabens. Their internet-only business also keeps prices affordable and we can’t complain about that. Their 10% Glycolic Acid Cleanserreduces the appearance of pores and helps clear skin. Lisa also reviewed and recommended a slew of their products (including the Clear Skin Toner, Clear Skin Anti-Aging Hydrator Serum and Liquid Face Lift) after noticing this regimen made her skin more supple and bright.

Revolution Organics pure and healthy line contains body creme’s and lip balm, but it’s the Freedom Gloss, that really impressed us with its slick, goop-free formula (read: no more sticky strands of hair getting caught on our glossy lips!). Not only that, but it’s all-natural and eco-friendly formula make it a gold-medalist in the lip product department.

Made from 85% certified organic ingredients that’s paraben- and sulphate-free (not to mention no chemicals or artificial ingredients), we love that it also contains soothing aloe and natural salve. It contains moisturizing ingredients such as jojoba oil, olive oil, and shea butter that conditions without drying it out. So not only does it feature champion ingredients without the “bad stuff,” it wins our heart for making us look good too. Beautiful vibrant colors with staying power. Love.

  • October 21, 2010

    by Femke

    Really good post! I prefer organic products any time! Too bad a lot of organic brands presented by TIA doe not ship to Europe. Like Pratima and Amala, who both have products I would really like to try. Is anyone familiar with Petite Marie Organic products from the UK?

  • May 13, 2010

    by Praana

    definately agree about the John Masters. I use it all the time and everyone comments on how good my hair looks!

  • May 11, 2010

    by Elizabeth

    Love the reviews, but I don't see my absolute FAVORITE products! I've been using Virginia Brown's cleanser/moisturizer and it is so fantastic. Like the ones you listed, it's all natural AND green. They sell them online (, and they give me a discount for recycling the bottles. Bonus!

    Thanks for putting good info out there :)

  • April 21, 2010

    by Jennifer

    I’m planning on making my routine more green by transitioning to using organic skincare products. The Eye Bright eye cream and Nutra-lift’s Wrinkle Repair Ultra are perfect examples that I would love to test and give a review on.

  • April 20, 2010

    by Michl

    My routine has been green-morphing…I use mainly natural/organic ingredients. I keep it simple and as close to nature as possible…
    I eat mainly local and organic…and try to buy products w/ minimal packaging…

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