Celebrity endorsements are highly coveted by most companies. Take one look at Claire Danes promoting Latisse and it’s not hard to see why that stuff sells like hotcakes. To be honest, though, celebrity endorsements don’t do much for me. If anything, they turn me off to the product because I assume that it is of such poor quality that the company needs to rely on a pretty face to sell it. So I was pretty surprised when I was forced to reevaluate my complete dismissal of the Kim Kardashian-endorsed Tria Beauty Laser Hair Removal System, as the product seems to have a lot going for it.

I should tell you that I have not personally tested the Tria Laser, though a TIA staff member will be doing so in the coming weeks.

The Tria Laser, which is a handheld laser that people can use on themselves in the privacy of their own homes, promises “permanent, professional results at home” in “6 – 8 months.” The thought of some of my friends using a laser on themselves unsupervised is frightening. But the device is FDA approved. Not that the FDA’s word is absolute by any stretch of the imagination, but it is comforting and a definite plus for the product, as laser hair removal can go horribly wrong (think burns, scars and infections).

In order to be forever hairless, all you have to do is shave and dry the desired area, adjust the laser to the highest setting you can handle, put the laser to your skin and listen for the beep, then repeat until you’ve covered the entire area. You don’t have to do it terribly often (2 times each month for the first 3 months, then 1 time each month for the next 3 – 5 months) and it’s extremely cost effective. For $495, you can potentially rid yourself of all unwanted body hair. At many clinics, $495 will only cover one laser hair removal session on one body part.

While wielding a laser sounds pretty risky, I’m impressed with the safety mechanism that is incorporated into this particular tool; it contains a skin sensor that will not allow the device to turn on if your skin is too dark. This is a precaution that must be taken since the laser, which targets dark hair, may target dark skin instead, which can lead to scarring and burning. As such, the Tria laser is really only meant for people with lighter skin tones and darker hair.

Assuming that you fit this description of a good laser hair removal candidate, there are other issues to contend with. First, the product cannot be used anywhere above and including the neck. While it has garnered many positive reviews, the Tria laser is also the subject of many complaints. Apparently, the head of the laser is very small, meaning that it takes quite awhile to cover large areas. This wouldn’t be a problem if the Tria’s battery life was stellar. Unfortunately, even positive reviews claim that the laser needs to be charged for several hours but only lasts for under a half hour (on the highest setting) before it needs to be charged again, making the process quite tedious.

The thing that I’m most skeptical about regarding Tria is their 30-day money back guarantee. 30 days is not nearly enough time to test a laser; the company itself advertises results occurring by the end of a three-month period. If the product is as fantastic as it sounds, why the dismally small time frame for consumers to get their money back?

Still, there are a lot of people talking about how effective Tria is. I’m going to hold off my judgments until my friend here at TIA undergoes the laser.