Truffle by Fuente- a candidate for Dept of Daft
The Urban Retreat Beautique sells the pricey – okay, extravagant – shampoo, and also offers a $500 blowout service, which features the shampoo.
Truffle is “the world’s best and first self-thinking shampoo.” Personally, I think that ridiculous marketing speak is crazier than the product’s price. Fuente refers to its miraculous shampoo as “intelligent” because the combination of white truffle, diamond, and meteorite responds to each person’s specific hair type in a unique fashion, thereby restoring “every type of hair to top condition.” And apparently, 96% of the ingredients in Truffle shampoo are active, while other shampoos usually have only 25% active ingredients on average.
I couldn’t find anything particularly scientific proving Fuente’s assertion, but various sources do claim that up to 80% of shampoo is made up of plain old water.
While there’s no proving that Truffle contains more water than it claims to, the fact that “aqua” is the first ingredient is pretty telling. In fact, you have to go about 17 ingredients in before you find hydrolyzed wheat protein, pearl and silk. Ingredients 20, 21 and 22 are truffle powder, meteorite powder and diamond powder, respectively.
Truffles are high in vitamin B, which is important for hair growth. Unsurprisingly, I wasn’t able to find any benefits of meteorite powder for hair. But shockingly, Fuente is not the first company to come up with using stuff from space in cosmetics. Guerlain has a luminizing product called Meteorites Perles Illuminating Powder, in which meteorite extract is the 10th ingredient.
At first I wondered how in the world cosmetics companies had collected something so rare, but it turns out that space rocks are far more common than people might think.
And as for Truffle's last bizarre ingredient, diamond, it is used in cosmetic treatments like microdermabrasion, but I can’t find any benefits of using diamond powder for hair.
Though I seriously doubt Truffle is worth $239, Fuente technically doesn’t tout the individual benefits of its big three ingredients. It asserts that the combination of the three is what makes the shampoo noteworthy. Since I’m nearly positive that no studies have been done on the combination of meteorites, truffles and diamonds and its effect on hair, I suppose no one can claim that Truffle isn’t “self-thinking” or “intelligent.”
Still, I tend to agree with Mogulite when it comes to Fuente’s hair care: “‘Intelligent,’ in our opinion, would be eating the white truffle, wearing the diamonds and sending the meteorite over to a museum.”
Ingredients: Aqua, Sodium C12-14 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcossinate, Inulin, Cocamide MEA, Disodium Cystinyl Disuccinate, Magnesium Aluminium Silicate, Panthenol, Cocamide DEA, Sodium Cocoyl Glutamate, Glycol Distearate, Sodium Lauryl Glucose Carboxylate, PEG-200 Hydrogenated Glyceryl Palmate, PEG-7 Glyceryl cocoate, Lauryl Glucoside, Hydrolyzed Wheat Protein, Hydrolyzed Pearl, Hydrolysed Silk, Tuber Magnatum Powder, Meteorite Powder, Diamand Powder, Polyquaternium-68, Yogurt Powder, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Polyquaternium-47, Alpha-glucan Oligosaccharide, Inulin Lauryl Carbamate, PCA, Chitosan succinamide, Ceramide 2, Laureth-9, Trideceth-12, Xanthan Gum, Gossypium Herbaceum (cotton) Fruit Water, Biosaccharide Gum-1, C11-15 Pareth-7, Glycerin, Phenylpropyldimethylsiloxasilicate, Simmondsia Chinensis Oil, Propylene Glycol Dicaprylate / Dicaprate, Propylene Glycol, PEG-8 Dimethicone, PEG-8 Ricinoleate, Polyquaternium-57, Calcium Sodium Borosilicate, CI 77861, Tin Oxide, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sorbic Acid, Phenylethyl alcohol, Diazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum, Hexyl Cinnamal, Limonene, Eugenol, Linalool, Lactic Acid.